Tag: Ad Preferences

Why Google Thinks You Are (a) Male and (b) Old

By Veronique Greenwood | January 30, 2012 12:54 pm

google

A funny thing happened after Google’s new privacy policy was announced last week. When people started checking what Google knows about them on Ad Preferences Manager—that’s the profile of you they build by watching your movements on the Web, so they can tailor ads accordingly—young women began reporting that actually, Google had aged them quite a bit. And had thought they were dudes. One young lady of our acquaintance is believed by the Ad Preferences genie to be a “65+” male. Why?

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CATEGORIZED UNDER: Technology, Top Posts
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