Tag: campaigns

Harper Reed, Obama’s Data Guru, Gets Voters to Engage—and Provide Their Info Along the Way

By Ashley P. Taylor | October 5, 2012 1:57 pm

harper reed

What do custom-designed T-shirts and presidential campaigns have in common? Harper Reed, chief technology officer for the Obama campaign, rose to prominence because he knew the answer: They both can benefit from websites that engage users and encourage community participation—and, in the process, gather valuable data. In a profile at Mother Jones, Tim Murphy describes how such potentially powerful and jealously guarded tech strategies—Obama’s go by codenames like “Narwhal” and “Dreamcatcher”—work.

Reed got his start at  Threadless, a website that sells quirky T-shirts to hipsters. But as Murphy details, the site didn’t just make shirts and expect people to buy them; it was a social forum that asked for their input every step of the way:
Read More

CATEGORIZED UNDER: Technology
NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

80beats

80beats is DISCOVER's news aggregator, weaving together the choicest tidbits from the best articles covering the day's most compelling topics.
ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »