Posts Tagged ‘deforestation’

Next Year’s Nike: Amazon-Friendly Air Jordans

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cattleNike, the world’s largest maker of athletic shoes, said yesterday it is adopting a policy that prohibits the use of leather from cattle raised in Brazil’s Amazon rainforest. The announcement came after a Greenpeace statement released about a month ago citing cattle farming as the main driver as deforestation in the region, and a significant contributor to global warming, as ranchers clear vast stretches of land for grazing.

The company established a formal Amazon leather policy and will give its leather suppliers until the first day of next July to “create an ongoing, traceable and transparent system to provide credible assurances that leather used for Nike products is from cattle raised outside of the Amazon Biome” [AP].

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July 24th, 2009 Tags: , , ,
by Allison Bond in Environment | 1 Comment » | RSS feed | Trackback >