Tag: instinct

True or False: Illustrations Make Information More Believable

By Sophie Bushwick | August 13, 2012 9:31 am

bias

“John Key is alive.” Quick, is this statement true or false? Unless you’re well versed in international politics (or a resident of New Zealand), you probably have no idea who John Key is, so you’ll have to rely on your gut feeling. And it turns out, according to a recent paper, that your gut is a sucker for pretty pictures. People are more likely to believe a statement is true when it is accompanied by a picture—any old picture—or verbal description.

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CATEGORIZED UNDER: Mind & Brain
MORE ABOUT: bias, instinct, intuition, truth
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