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Rupert Murdoch—head of NewsCorp, the owner of Fox News, The Wall Street Journal, and the New York Post—has just launched The Daily, his “iPad newspaper” built from the ground up. So will people soon be reading original newspaper content on Apple’s slick tablet, and will they being paying for it?
Murdoch and his cohorts stressed that The Daily is, first and foremost, a newspaper. Most content will be released in a single update in the morning, but breaking news will be added throughout the day and could include, for instance, a live feed from Twitter to deliver updates, executive editor Jesse Angelo said. There are two problems with this strategy: one, that most iPad owners don’t use their iPads to access breaking news, and that The Daily, in its current iteration, isn’t really a newspaper; it’s a magazine. [Mashable]
The Daily—available by subscription for a buck a week or $40 for a year—boasts an opinion page, horoscopes, gossip items, and other telltale signs of Murdoch’s love of the old-school newspaper. But, some reviewers note, its carousel layout—similar to iTunes—makes The Daily feel like several disconnected sections rather than a unified whole.
Open the app and you’re presented with a carousel navigation much like “cover flow” in iTunes. I’d imagine the designers felt that was the simplest way to give a good overview of all the content, and subconsciously remind the user that this is an iTunes-style paid content environment – though you can’t burn your existing digital publications and view them through the Daily. [The Guardian]