When we rip open a 100-calorie snack pack, few of us have an idea of how much energy that really is–or how much walking, biking, or schlepping groceries it will take to burn it off. But what if nutrition labels included descriptions of how much exercise you’d need to burn off that candy bar?
One recent study explored that possibility by testing the effects of signs describing in one of three different ways the energy contained in a sugary drink. Researchers found that a sign that said “Did you know that working off a bottle of soda or fruit juice takes about 50 minutes of running?” halved the number of drinks purchased from a drink cooler by African American teenagers, while signs that mentioned calorie count or percentage of total recommended calorie intake did not have a significant effect. Though the study was pretty small, and thus should be verified with larger studies, the effect seems plausible, given that exercise is a much more concrete measure of energy value than calories. Some health campaigns have in fact already taken up this tactic: if you’re a New Yorker, you may have noticed subway ads using exactly this strategy, linking the calories in a 20-oz soda with the three-mile walk between Yankee Stadium and Central Park. Read More