After being bypassed and outclassed by other companies in the mobile-technology space, Microsoft has announced plans to chuck its old Windows Mobile operating system and start afresh with the Windows 7 Phone Series. Judging by company’s big reveal at the Mobile World Congress–and the ensuing buzz in the blogosphere–the rebooted Microsoft phone may already be a surprisingly strong contender.
After the successful launch of Windows 7 operating system last year, Microsoft announced on Monday that the company will soon be launching its Windows 7 Phone Series. No date was mentioned at the Barcelona announcement yesterday, but some expect the phones to be out in late 2010–just in time to be a holiday offering. The Windows Phone 7 launch caps a year of product launches met with critical praise. There was the launch of Microsoft’s impressive new search engine (Bing), a popular new operating system suite of cloud-based products (Office Web Apps), and a revitalized Web presence (MSN.com) [PCWorld].
At the phone’s launch at Mobile World Congress 2010, Microsoft CEO Steve Ballmer said the operating system will integrate deeply not just with current social networking sites likes Facebook, Twitter, and LinkedIn but will also bring Xbox LIVE games and the Zune music and video experience to the mobile phone. With this phone, the world’s largest software manufacturer hopes to make a serious dent in a consumer market already populated with Apple’s iPhone, RIM’s Blackberry, and phones using Google’s Android operating software.
A few bloggers who got their hands on the Windows 7 Phone Series report breathlessly that the display is like nothing they have seen before. The interface, they say, is clean and simple with no busy backgrounds, no drop-shadows, shaded icons, or faux 3-D. The whole look is strangely reminiscent of a terminal display (maybe Microsoft is recalling its DOS roots here) — almost Tron-like in its primary color simplicity[Engadget].