Google alerts are very useful: you sign up, put in some keywords, and if those words show up in an online newspaper article then Google sends you an email with a link to the article.
I signed up ages ago, and on a lark stuck my name into it, and promptly forgot about it. 
So when I got an alert earlier this week in the email, it caught me by surprise. It was an article in The Herald, a UK paper, and it was a series of book reviews by various people. My name popped up in a review by novelist Christopher Brookmyer (these comments are on page 10 of the article):
At a time when more and more people seem to be taking a near-Tertullian pride in retaining their "faith" in spite of evidence, fact and logic, I sought succour in a number of works evincing a vivid, clear and entertaining rationalism. Best among these were Bad Astronomy, Philip Plait (John Wiley, £10.50), and James Randi’s Flim-Flam! (Prometheus, £9.98 and The Supernatural A – Z, (Brockhampton Press, £8.95) and, a veritable beacon for the sane, Why People Believe Weird Things, Michael Shermer (Owl Books, £9.19).
Shermer, Randi, and me! Wow, that’s some fine company I’m in. And it’s propitious enough that I’ll mention that Randi’s annual meeting is coming up (Shermer and I will be there with a host of others). I guess I’ll mention too (it’s the holidays coming up and all, so insert gratuitously cheesy grin icon here) that I have a list of skeptical and science books which make good gifts. Over the course of the next few days I’ll have some more gift suggestions as well; I know a lot of people get perplexed this time of year over gifts, especially for skeptics. Stay tuned!
December 5th, 2005 at 10:29 pm
Wow, congratulations Phil! Very good company indeed. And your book is listed first, no less.
December 6th, 2005 at 1:09 am
Congratulations, Mr. Astronomer! Just to be irritating, I should raise the suggestion that you came first because you made the wise choice to begin your book title with “B”, instead of “F” or “W”. But nice work anyway.
December 6th, 2005 at 5:49 am
Some exclusive company there Phil, very nice work
I found your book at the Parkes radio observatory, it came highly reccomended and did not disapoint, an excellent read!
December 6th, 2005 at 6:28 am
Congratulations! And I have to agree with the journalist: your book’s one of the best out there.
December 6th, 2005 at 10:55 am
let me add my congrats as well Phil, exclusive company indeed!
December 6th, 2005 at 5:11 pm
Congrats, Phil. You are officially part of the ranks of the pseudoscience busters. Just a little more and maybe you’ll be up there with Sagan?
Okay, that might be asking a little much…:)
December 8th, 2005 at 8:18 am
I’m actually in the last chapter of Michael Shermer’s book. It’s an interesting read, and I highly encourage any fellow bad astronomers to check it out if you haven’t done so yet. Of course I’ve already read Bad Astronomy, so it looks like I’ll have to put James Randi’s book on my list of stuff to read.
May 18th, 2006 at 9:06 am
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July 3rd, 2008 at 7:13 pm
I admire you on the willingness to share this info with others – good luck!
July 8th, 2008 at 9:39 am
Great site! Best wishes!
July 9th, 2008 at 8:40 am
good work, will back soon, great site congratulation!!