Hopefully, however, one would not need to be too skeptical about the attractiveness of the persons featured in the calendars.

Wanna see what happens when a geochemist tries to calculate the number of neutrinos released by a supernova? Go no further:
http://lablemminglounge.blogspot.com/2006/10/supernovas-zinc-mines-and-north-korean.html

There is something to the notion that Phil’s body may not be all that great (though from the snippet shown, it doesn’t appear that bad - he is trim and lean if not cut - can’t tell from the above clip and not really planning to look that closely ) and that the key to his appeal in this context is his notoriety rather than purely his body. It is probably true that a calendar of regular joes would not have much market while a calendar of skeptical joes has more hook. Since this calendar is aimed at a particular market, that’s not an issue.

Ultimately, your complaint seems to be that JediBear is measuring purely by the physical and not allowing for intellectual, emotional, or personality to count. In fairness, it is a collection of pictures. What’s on display is not Phil’s IQ or rationality or common sense or likable funness.