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	<title>Comments on: What?! CBS gets it?!</title>
	<atom:link href="http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/</link>
	<description>I am an astronomer, writer, and skeptic. I likes reality the way it is, and I aims to keep it that way. My real name is Phil Plait, and I run the Bad Astronomy blog.</description>
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		<title>By: Irishman</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30768</link>
		<dc:creator>Irishman</dc:creator>
		<pubDate>Wed, 21 Feb 2007 21:53:17 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30768</guid>
		<description>&quot;I&#039;m selling Ford parts.&quot;

Uh, no you are not, and don&#039;t ruin our copyright by saying you are.

&quot;I&#039;m selling parts compatible with Ford vehicles.&quot;

Okay.

&quot;I&#039;m selling imitation Ford parts.&quot;

Er, kinda fuzzy there.  Might want to clear that up to keep us from suing you.

&quot;I&#039;m selling parts that are every bit like Ford parts but not as expensive.&quot;

Hmmm, gonna have to reject that one.  Ford stands for &lt;i&gt;quality&lt;/i&gt;.  Can&#039;t have you running down our name like that.

See how different wordings can be taken different ways?</description>
		<content:encoded><![CDATA[<p>&#8220;I&#8217;m selling Ford parts.&#8221;</p>
<p>Uh, no you are not, and don&#8217;t ruin our copyright by saying you are.</p>
<p>&#8220;I&#8217;m selling parts compatible with Ford vehicles.&#8221;</p>
<p>Okay.</p>
<p>&#8220;I&#8217;m selling imitation Ford parts.&#8221;</p>
<p>Er, kinda fuzzy there.  Might want to clear that up to keep us from suing you.</p>
<p>&#8220;I&#8217;m selling parts that are every bit like Ford parts but not as expensive.&#8221;</p>
<p>Hmmm, gonna have to reject that one.  Ford stands for <i>quality</i>.  Can&#8217;t have you running down our name like that.</p>
<p>See how different wordings can be taken different ways?</p>
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		<title>By: Edmustang</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30755</link>
		<dc:creator>Edmustang</dc:creator>
		<pubDate>Wed, 21 Feb 2007 19:03:17 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30755</guid>
		<description>Ford has done the same thing recently. Any part supplier with the name &quot;Ford&quot; or &quot;Mustang&quot; in their name has also received &quot;C&amp;DOWSYA (Cease &amp; Desist Or We&#039;ll Sue Your A**) and send us $10k at your earliest convenience.&quot; (I wish I was joking, but I&#039;m not!)

The negative backlash from Ford fans has been staggering! Ford management&#039;s position right now is &quot;we&#039;re studying the problem and trying to come up with a solution that is fair to everyone.&quot; (paraphrased) Excuse me!? Don&#039;t the lawyers work for you? Order them to stop what they&#039;re doing...which is apparently what CBS did. No wonder Ford is in such trouble.

Kudos to CBS.</description>
		<content:encoded><![CDATA[<p>Ford has done the same thing recently. Any part supplier with the name &#8220;Ford&#8221; or &#8220;Mustang&#8221; in their name has also received &#8220;C&amp;DOWSYA (Cease &amp; Desist Or We&#8217;ll Sue Your A**) and send us $10k at your earliest convenience.&#8221; (I wish I was joking, but I&#8217;m not!)</p>
<p>The negative backlash from Ford fans has been staggering! Ford management&#8217;s position right now is &#8220;we&#8217;re studying the problem and trying to come up with a solution that is fair to everyone.&#8221; (paraphrased) Excuse me!? Don&#8217;t the lawyers work for you? Order them to stop what they&#8217;re doing&#8230;which is apparently what CBS did. No wonder Ford is in such trouble.</p>
<p>Kudos to CBS.</p>
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		<title>By: Irishman</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30767</link>
		<dc:creator>Irishman</dc:creator>
		<pubDate>Wed, 21 Feb 2007 18:53:21 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30767</guid>
		<description>Lucasfilm has gotten it for a long time.  They make no effort to limit fan-based efforts to make films, etc.

The important distinction is &quot;for profit&quot;.  If you are attempting to gain income (even to offset production costs) from your efforts, that is not allowed by copyright. However, making your own fan film and distributing it on your own dime - have at it.

Not sure what the situation is with Universal and Firefly/Serenity.  If they are marketing products, that is copyright infringement.  If they are distributing for free their own privately funded efforts, that should be okay.

Although I do like the idea of a licensing form that is essentially a statement that no money will change hands over the product.</description>
		<content:encoded><![CDATA[<p>Lucasfilm has gotten it for a long time.  They make no effort to limit fan-based efforts to make films, etc.</p>
<p>The important distinction is &#8220;for profit&#8221;.  If you are attempting to gain income (even to offset production costs) from your efforts, that is not allowed by copyright. However, making your own fan film and distributing it on your own dime &#8211; have at it.</p>
<p>Not sure what the situation is with Universal and Firefly/Serenity.  If they are marketing products, that is copyright infringement.  If they are distributing for free their own privately funded efforts, that should be okay.</p>
<p>Although I do like the idea of a licensing form that is essentially a statement that no money will change hands over the product.</p>
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		<title>By: Johnny Vector</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30766</link>
		<dc:creator>Johnny Vector</dc:creator>
		<pubDate>Wed, 21 Feb 2007 17:49:30 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30766</guid>
		<description>DennyMo, good point.  Woo-hoo, we&#039;re lawyers!  Have your people call my people and we&#039;ll start a firm.  Joss Whedon can be our first client.</description>
		<content:encoded><![CDATA[<p>DennyMo, good point.  Woo-hoo, we&#8217;re lawyers!  Have your people call my people and we&#8217;ll start a firm.  Joss Whedon can be our first client.</p>
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		<title>By: DennyMo</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30765</link>
		<dc:creator>DennyMo</dc:creator>
		<pubDate>Wed, 21 Feb 2007 17:31:40 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30765</guid>
		<description>Johnny Vector, add some bits about &quot;I will not profit from my use of the copyrighted material&quot;, translate it all into legalese, and you just about got it.</description>
		<content:encoded><![CDATA[<p>Johnny Vector, add some bits about &#8220;I will not profit from my use of the copyrighted material&#8221;, translate it all into legalese, and you just about got it.</p>
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	<item>
		<title>By: Quiet_Desperation</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30764</link>
		<dc:creator>Quiet_Desperation</dc:creator>
		<pubDate>Wed, 21 Feb 2007 17:06:14 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30764</guid>
		<description>If I was running a show, I&#039;d have a &quot;build your own fan site&quot; starter kit on the show&#039;s official web site with logos and suggested CSS files and even some clips recorded especially for the fans.

As for Second Life, Phil, I have two words for you: furry porn.

Be afraid.</description>
		<content:encoded><![CDATA[<p>If I was running a show, I&#8217;d have a &#8220;build your own fan site&#8221; starter kit on the show&#8217;s official web site with logos and suggested CSS files and even some clips recorded especially for the fans.</p>
<p>As for Second Life, Phil, I have two words for you: furry porn.</p>
<p>Be afraid.</p>
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	<item>
		<title>By: Ausrick</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/comment-page-1/#comment-30753</link>
		<dc:creator>Ausrick</dc:creator>
		<pubDate>Wed, 21 Feb 2007 16:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/2007/02/20/what-cbs-gets-it/#comment-30753</guid>
		<description>Did you read the &quot;permitted and proceed&quot; letter that getafirstlife.com received from Linden Labs.  It&#039;s pretty funny.  I wish more companies took that outlook.  It&#039;s a refreshing view.  you can see the orginal here: http://www.darrenbarefoot.com/archives/2007/01/my-project-du-jour-getafirstlifecom.html#comment-75509 but I will go aheand and post it down below:
:
:
:
This notice is provided on behalf of Linden Research, Inc. (â€œLinden Labâ€), the owner of trademark, copyright and other intellectual property rights in and to the â€œSecond Lifeâ€ product and service offering, including the â€œeye-in-handâ€ logo for Second Life and the website maintained at http://secondlife.com/.

It has come to our attention that the website located at http://www.getafirstlife.com/ purports to appropriate certain trade dress and marks associated with Second Life and owned by Linden Lab. That website currently includes a link in the bottom right-hand corner for â€œComments or cease and desist letters.â€

As you must be aware, the Copyright Act (Title 17, U.S. Code) contains provisions regarding the doctrine of â€œfair useâ€ of copyrighted materials (Section 107 of the Act). Although lesser known and lesser recognized by trademark owners, the Lanham Act (Title 15, Chapter 22, U.S. Code) protecting trademarks is also limited by a judicial doctrine of fair use of trademarks. Determining whether or not a particular use constitutes fair use typically involves a multi-factor analysis that is often highly complex and frustratingly indeterminate; however a use constituting parody can be a somewhat simpler analysis, even where such parody involves a fairly extensive use of the original work.

We do not believe that reasonable people would argue as to whether the website located at http://www.getafirstlife.com/ constitutes parody â€“ it clearly is. Linden Lab is well known among its customers and in the general business community as a company with enlightened and well-informed views regarding intellectual property rights, including the fair use doctrine, open source licensing, and other principles that support creativity and self-expression. We know parody when we see it.

Moreover, Linden Lab objects to any implication that it would employ lawyers incapable of distinguishing such obvious parody. Indeed, any competent attorney is well aware that the outcome of sending a cease-and-desist letter regarding a parody is only to draw more attention to such parody, and to invite public scorn and ridicule of the humor-impaired legal counsel. Linden Lab is well-known for having strict hiring standards, including a requirement for having a sense of humor, from which our lawyers receive no exception.

In conclusion, your invitation to submit a cease-and-desist letter is hereby rejected.

Notwithstanding the foregoing, it is possible that your use of the modified eye-in-hand logo for Second Life, even as parody, requires license from Linden Lab, especially with respect to your sale of goods with the parody mark at http://www.cafepress.com/getafirstlife/. Linden Lab hereby grants you a nonexclusive, nontransferable, nonsublicenseable, revocable, limited license to use the modified eye-in-hand logo (as displayed on http://www.getafirstlife.com/ as of January 21, 2007) to identify only your goods and/or services that are sold at http://www.cafepress.com/getafirstlife/. This license may be modified, addended, or revoked at any time by Linden Lab in its sole discretion.

Best regards,

Linden Lab</description>
		<content:encoded><![CDATA[<p>Did you read the &#8220;permitted and proceed&#8221; letter that getafirstlife.com received from Linden Labs.  It&#8217;s pretty funny.  I wish more companies took that outlook.  It&#8217;s a refreshing view.  you can see the orginal here: <a href="http://www.darrenbarefoot.com/archives/2007/01/my-project-du-jour-getafirstlifecom.html#comment-75509" rel="nofollow">http://www.darrenbarefoot.com/archives/2007/01/my-project-du-jour-getafirstlifecom.html#comment-75509</a> but I will go aheand and post it down below:<br />
:<br />
:<br />
:<br />
This notice is provided on behalf of Linden Research, Inc. (â€œLinden Labâ€), the owner of trademark, copyright and other intellectual property rights in and to the â€œSecond Lifeâ€ product and service offering, including the â€œeye-in-handâ€ logo for Second Life and the website maintained at <a href="http://secondlife.com/" rel="nofollow">http://secondlife.com/</a>.</p>
<p>It has come to our attention that the website located at <a href="http://www.getafirstlife.com/" rel="nofollow">http://www.getafirstlife.com/</a> purports to appropriate certain trade dress and marks associated with Second Life and owned by Linden Lab. That website currently includes a link in the bottom right-hand corner for â€œComments or cease and desist letters.â€</p>
<p>As you must be aware, the Copyright Act (Title 17, U.S. Code) contains provisions regarding the doctrine of â€œfair useâ€ of copyrighted materials (Section 107 of the Act). Although lesser known and lesser recognized by trademark owners, the Lanham Act (Title 15, Chapter 22, U.S. Code) protecting trademarks is also limited by a judicial doctrine of fair use of trademarks. Determining whether or not a particular use constitutes fair use typically involves a multi-factor analysis that is often highly complex and frustratingly indeterminate; however a use constituting parody can be a somewhat simpler analysis, even where such parody involves a fairly extensive use of the original work.</p>
<p>We do not believe that reasonable people would argue as to whether the website located at <a href="http://www.getafirstlife.com/" rel="nofollow">http://www.getafirstlife.com/</a> constitutes parody â€“ it clearly is. Linden Lab is well known among its customers and in the general business community as a company with enlightened and well-informed views regarding intellectual property rights, including the fair use doctrine, open source licensing, and other principles that support creativity and self-expression. We know parody when we see it.</p>
<p>Moreover, Linden Lab objects to any implication that it would employ lawyers incapable of distinguishing such obvious parody. Indeed, any competent attorney is well aware that the outcome of sending a cease-and-desist letter regarding a parody is only to draw more attention to such parody, and to invite public scorn and ridicule of the humor-impaired legal counsel. Linden Lab is well-known for having strict hiring standards, including a requirement for having a sense of humor, from which our lawyers receive no exception.</p>
<p>In conclusion, your invitation to submit a cease-and-desist letter is hereby rejected.</p>
<p>Notwithstanding the foregoing, it is possible that your use of the modified eye-in-hand logo for Second Life, even as parody, requires license from Linden Lab, especially with respect to your sale of goods with the parody mark at <a href="http://www.cafepress.com/getafirstlife/" rel="nofollow">http://www.cafepress.com/getafirstlife/</a>. Linden Lab hereby grants you a nonexclusive, nontransferable, nonsublicenseable, revocable, limited license to use the modified eye-in-hand logo (as displayed on <a href="http://www.getafirstlife.com/" rel="nofollow">http://www.getafirstlife.com/</a> as of January 21, 2007) to identify only your goods and/or services that are sold at <a href="http://www.cafepress.com/getafirstlife/" rel="nofollow">http://www.cafepress.com/getafirstlife/</a>. This license may be modified, addended, or revoked at any time by Linden Lab in its sole discretion.</p>
<p>Best regards,</p>
<p>Linden Lab</p>
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