Did anybody catch the new BK ads with the “meataterian?”

It’s because the flour used to make white bread is chemically bleached, just like you bleach your clothes. So when you are eating white bread, you are also eating residual chemical bleach. Flour mills use different chemical bleaches, all of which are pretty bad. Here are a few of them: oxide of nitrogen, chlorine, chloride, nitrosyl and benzoyl peroxide mixed with various chemical salts.

You do understand that this is exactly the process for creating Enriched [white] Flour, right? All the good bits in the germ and what not are removed during processing and then artificial nutrients are added. I care about the texture of my baked good, so I can appreciate why this is done. It just that, well, yeah, that’s actually what they do in some fairly common cases.

Regarding claims of no preservative or additives of any kind, that one’s even worse. It’s never true unless you’re buying something truly pure like distilled water. Of course there are preservatives. That’s why it’s not covered in mold. Salt and sugar are two of the most common preservatives; they’re perfectly natural, and they work just fine. (Of course, they’re also demonized quite unfairly, but that’s another rant.) And then there’s the whole “unprocessed foods” mantra. It’s like people don’t understand what the word “processed” means, and think it means some twisted evil process that squeezes all of the goodness out of foods, such that it needs to be replenished with pale, artificial imitations of the good factors. I mean seriously, do they think the nutrients fall out when the meat is ground up to make hot dogs or bologna? Good call to the person above who pointed out the “unprocessed bran” claim. That’s a good one.

I tried that place, but I left feeling hungrier than when I went in. It’s all hype.

Was that Arnie’s Holographic Buffet down on Figueroa Blvd? Man I love that place–all you can eat and you never gain weight.