DISCOVER Magazine. Science, Technology and The Future
Current Issue
Subscribe Today »
  • Renew
  • Give a Gift
  • Archives
  • Customer Service
  • Facebook
  • Twitter
  • Newsletter
  • Health & Medicine
  • Mind & Brain
  • Technology
  • Space
  • Human Origins
  • Living World
  • Environment
  • Physics & Math
  • Video
  • Photos
  • Podcast
  • RSS
Bad Astronomy
« Holy UFO hoax!
Media FAIL *again* (HuffPo and Apophis edition) »

Media FAIL (or, Superstorm followup)

So this morning I posted a rather lengthy and hopefully thorough debunking of an execrable doomsday story trying to tie the Earth’s magnetic field with big "superstorms" pummeling the US and Australia. I was pretty clear where I stand on this; I loathe it when people ramp up the pseudoscience to try to scare other people about an imagined doomsday scenario. You could probably point your finger anywhere in my post and find some stern words about how the Earth’s magnetic field is unrelated to these storms.

So why oh why did the Press-Enterprise website pull this quote from my article? Here’s a screen grab:

Whaaaaa? That quote says:

The earth’s climate has been significantly affected by the planet’s magnetic field, according to a Danish study published Monday that could challenge the notion that human emissions are responsible for global warming. Our results show a strong correlation between the strength of the earth’s magnetic field and the amount of precipitation in the tropics.

In fact, that quote was not from me. It was from a pseudoscience website I was quoting and debunking! So Press-Enterprise managed to find, extract, and post just about the only thing in my entire article that is the opposite of the entire point of what I wrote.

So in a blog post about media fail, I get a followup media fail.

It may be a media fail, but at least it’s an irony win.

Share

February 9th, 2011 1:59 PM Tags: media, Press-Enterprise
by Phil Plait in About this blog, Antiscience, Debunking, Piece of mind | 46 comments | RSS feed | Trackback >

46 Responses to “Media FAIL (or, Superstorm followup)”

  1. 1.   Bill Says:
    February 9th, 2011 at 2:07 pm

    Hey…at least they have a link that sez “View quote in context”…which just shows the same quote again, but adds a tiny little link at the bottom to your full post that they pulled the quote from.

    So all anyone has to do to set the record straight is to:

    - bother to click the ‘View quote in context’ link, then…
    - recognize that the resulting screen adds that tiny little link at the bottom, then…
    - bother to click THAT link

    Surely EVERY ONE of their readers will do that, right? Right???

    sigh…

  2. 2.   Tanstaafl Says:
    February 9th, 2011 at 2:24 pm

    idiots

  3. 3.   Orlando Says:
    February 9th, 2011 at 2:29 pm

    Thinking is so hard for some people…

  4. 4.   Paul Clapham Says:
    February 9th, 2011 at 2:35 pm

    What, you other posters think they selected that part because they were stupid? I don’t think that’s the case. Notice how the phrase “challenge the notion that human emissions are responsible for global warming” is front and centre? I think that’s the whole point of the selection. Accuracy be damned.

  5. 5.   Number 6 Says:
    February 9th, 2011 at 2:38 pm

    How frustrating!

  6. 6.   Phil Says:
    February 9th, 2011 at 2:40 pm

    It may not be a purposeful fail. A lot of the software behind these sites just looks for material that appears between quote marks and pulls it out.

  7. 7.   Vagueofgodalming Says:
    February 9th, 2011 at 2:42 pm

    Yes, selected for maximum sensationalism.

  8. 8.   Bob from Easton Says:
    February 9th, 2011 at 2:55 pm

    Irony is dead….

  9. 9.   Joe Says:
    February 9th, 2011 at 3:04 pm

    *loses all faith in humanity*

  10. 10.   Gonçalo Aguiar Says:
    February 9th, 2011 at 3:04 pm

    Well I just let out a big laugh. How stupid can mass media be. But even worse: how stupid can people be to believe what mass media says.

  11. 11.   Nemo Says:
    February 9th, 2011 at 3:16 pm

    At least they got the headline right.

  12. 12.   Chief Says:
    February 9th, 2011 at 3:18 pm

    Looks like you will have to get a patent on an exclusive font for the display of others text. Barring that, increase your own font to 72 point to try to get the eggheads to see what they are missing, ie point of the article (for that matter the full article itself).

    Does this mean that Fox is holding training seminars on how to properly present news……

  13. 13.   Dave Says:
    February 9th, 2011 at 3:25 pm

    Nothing new for the media. It’s all about eyeballs to advertisers and selling copy. Accuracy? Are you kidding? First consider the audience, then figure out what to write to pay the bills, then blow off accuracy and review. Watching what the media does with information technology is sad, pathetic.

  14. 14.   Jon F Says:
    February 9th, 2011 at 3:33 pm

    It’s like an onion of FAIL. So many layers!

  15. 15.   Kristjan Says:
    February 9th, 2011 at 3:35 pm

    Nemo, good one :D

  16. 16.   Terry Says:
    February 9th, 2011 at 4:32 pm

    Lazy journalists or sensationalist journalists? Both?

  17. 17.   Fritriac Says:
    February 9th, 2011 at 4:33 pm

    8. Bob
    Irony is dead….

    …long live sarcasm!

  18. 18.   Kirk Says:
    February 9th, 2011 at 4:34 pm

    What did they say when you contacted them?

    This is a pretty boneheaded mistake, and if one of my staffers did such a thing, I’d have a rather strongly worded conversation with them. It’s fine to rail at the media and call them out publicly when something like this happens, but there are plenty of us out there trying to fight the good fight, waging war against stupidity when we see it pop up in newsrooms.

    But we do need help. When something crops up on a stray page on a website, someone in charge sometimes needs to be told that the problem exists before it can be corrected. And then, the person who did it can be corrected from ever doing such a thing again.

  19. 19.   Terry Says:
    February 9th, 2011 at 4:35 pm

    I bet the next round of sensational journalism will be the Yellowstone Volcano:
    http://www.msnbc.msn.com/id/41494177/ns/technology_and_science-science/

  20. 20.   Ken B Says:
    February 9th, 2011 at 4:36 pm

    My first thought would be that they picked a random <blockquote> chunk from your post. But, I note that their “quote” of your post “mysteriously” ends right at the point where is says:

    one of the two Danish geophysicists behind the study, Mads Faurschou Knudsen of the geology department at Aarhus University in western Denmark, told the Videnskab journal.

    which makes it appear that you said it, rather than you quoting an article which quoted some Danish geophysicist.

    And their “view quote in context” simply changes the font they use to display it (and adds that little “full article” link), without showing anything about its context. It doesn’t even finish the <blockquote> from your post. Brings out the skeptic in me.

  21. 21.   Ken B Says:
    February 9th, 2011 at 4:54 pm

    FYI – the pe.com website’s “contact us” link actually takes you to the “about us” page. The closest thing I see to a contact for such things would be “feedback-at-pe-dot-com”, which is listed as “newsletter issues”.

  22. 22.   J. Major Says:
    February 9th, 2011 at 4:58 pm

    Fail begets fail, it seems.

  23. 23.   CB Says:
    February 9th, 2011 at 5:00 pm

    Fail is a matter of perspective.

    Did they fail to correctly present news information? Yep.

    Did they fail to get more pageviews for themselves by pissing you off and getting you to post a link? Nope!

    From their perspective, this was pure win. I’m ashamed I even helped (because I had to see what that “view quote in context” thing did…).

  24. 24.   Mark Says:
    February 9th, 2011 at 5:09 pm

    Never mind the pole shift is comet Elenin going to smash into the planet on 9/11 this year like i’m reading on the conspiracy sites?

  25. 25.   Missy Says:
    February 9th, 2011 at 5:55 pm

    I am embarrassed that this is the paper where I grew up. They do have a link to send an email for corrections on the about us page.

  26. 26.   Wil Says:
    February 9th, 2011 at 6:30 pm

    You should demand a correction and an apology, Phil. They’re attaching your name and reputation to something that not only did you not say, but which runs entirely counter to your whole point. They’re deliberately misleading their readers and using your credibility to do it.

  27. 27.   Jojo Says:
    February 9th, 2011 at 7:37 pm

    Computers are still weak on context and irony…

  28. 28.   Messier Tidy Upper Says:
    February 9th, 2011 at 8:31 pm

    @24. Mark : Never mind the pole shift is comet Elenin going to smash into the planet on 9/11 this year like i’m reading on the conspiracy sites?

    No. ;-)

    Protip : If they’re saying it on a conspiracy website it probably ain’t true.

  29. 29.   Messier Tidy Upper Says:
    February 9th, 2011 at 8:55 pm

    I wonder how they’ll treat this follow up article here? Oh wait :

    BREAKING NEWS JUST IN!!!

    *****

    BAD ASTRONOMER CONFIRMS “DOOMSDAY STORY!”

    By Ima Meedjapoe, The Daily Fever, posted 13.13 pm.

    Recent comments from Dr Phil Plait in an article posted on his blog today have confirmed the world’s worst fears. The popular astronomer wrote on his much respected blog today :

    So this morning I posted a rather lengthy and hopefully thorough … doomsday story … I was pretty clear where I stand on this; … Here’s a screen grab: … That quote says:

    The earth’s climate has been significantly affected by the planet’s magnetic field, according to a Danish study published Monday that could challenge the notion that human emissions are responsible for global warming. Our results show a strong correlation between the strength of the earth’s magnetic field and the amount of precipitation in the tropics.

    … Press-Enterprise managed to find, extract, and post just about the only thing in my entire article that is the … entire point of what I wrote.

    ;-)

    ****

    Sorry, BA, Okay, clearly I’m joking there.(Except about the “popular” and “much-respected” parts, natch!)

    Yet it does go to show how absolutely anything can be taken out of context and edited to seem the opposite of what it is. Its all too easy & all too frequently done. :-(

    Don’t believe the media on anything folks.

    Always, *always* check the facts for yourselves & consider the likelihood that the media has got it wrong yet again.

    Do people still need to told this? Are there people who are really silly enough to honestly beleive what they hear on the news these days? That seems so – which is unbelievable enough in itself given what keeps happening with media stories. Sigh. :-(

    As Shakespeare said & Isaac Asimov quoted :

    “Against stupidity (& the media) the Gods themselves contend in Vain.”

    ————–

    “Nostradamus correctly predicted that in this age many people would be so guillible they’d fall for anything!”
    - Letterman Late Show “top ten” Feb 2011. (If memory serves?)

    “We apologise for the error in the last edition in which we stated that Mr Fred Nicolme is a defective of the police force. This was a typographical error. We meant, of course, that Mr Nicolme is a detective in the police farce.”
    - ‘Derby Community newspaper’ (Other info. unavailable.)

    “Two things are infinite, the universe and human stupidity and I’m not sure about the universe.”
    - Albert Einstein

  30. 30.   Bill Says:
    February 9th, 2011 at 9:12 pm

    If you would like to contact the author of the debunked article, you can do so at @TerrenceAym on Twitter. While there, look at his other stories and you will see that he clearly believes that sensationalism whether accurate or not is the correct choice in journalism.

  31. 31.   Messier Tidy Upper Says:
    February 9th, 2011 at 9:25 pm

    A much funnier & also 100% spot on take on the media treatment of science can be seen here :

    http://blogs.discovermagazine.com/badastronomy/2009/10/26/felicia-day-collides-galaxies/

    Via this blog & Felicia Day. One of my all time fave posts here. :-)

  32. 32.   katwagner Says:
    February 9th, 2011 at 11:29 pm

    19. Terry. Lordy mercy, haven’t you ever been to Yellowstone? The park is one huge caldera and why do you think there’s so many hot pools, geysers and mud pots? Because lava is so close to the surface and heats it all up. Geologists and other scientist types are keeping an eye on the lake because sometimes the earthquakes there intensify. The land is rising on one side of the lake.

    The hot spot that’s under Yellowstone used to be under the Snake River Plain – which is southern Idaho, where hot springs remain in Soda Springs, Hagerman and some other places I’m not telling. Just saying check your facts first.

  33. 33.   Martin Says:
    February 10th, 2011 at 1:16 am

    #29 – “Against stupidity, the Gods themselves contend in vain…” – Schiller, actually, not Shakespeare.

    Like you said – don’t believe anything the media says…and always, always, check the facts.

  34. 34.   Christopher R. Vesely, PharmD Says:
    February 10th, 2011 at 3:44 am

    Evidently, the concept of checking sources by journalists is dead. Let us have a moment of silence for the passing of this important idea.

  35. 35.   Miss Cellania Says:
    February 10th, 2011 at 5:44 am

    I never had an journalism training at all and even I know better than that!

  36. 36.   Messier Tidy Upper Says:
    February 10th, 2011 at 7:55 am

    @33. Martin : D’oh! You may well be right, I’ll have to check on that.

    Isaac Asimov certainly used & quoted it in his novel ‘The God Themsleves’ which is one of my favourites.

    Oh well. Thanks for that correction. :-)

    Nobodies perfect least of all me.

  37. 37.   Casey Says:
    February 10th, 2011 at 8:06 am

    Today on Bad Astronomy:

    “So this morning I posted a rather lengthy and hopefully thorough [...] story trying to tie the Earth’s magnetic field with big “superstorms” pummeling the US and Australia. I was pretty clear where I stand on this; [...] doomsday scenario.”

  38. 38.   CB Says:
    February 10th, 2011 at 10:36 am

    @ MTU:

    Protip : If they’re saying it on a conspiracy website it probably ain’t true.

    It’s true; I read it on a conspiracy site!

    Waitaminute… *hed asplodes*

  39. 39.   Gary Ansorge Says:
    February 10th, 2011 at 1:17 pm

    I’m currently re-watching BattleStar Galactica(with Edward James Olmos) and railing at how stupid, narrow minded, prejudiced, selfish and self centered, etc. are their human protagonists. Then I came here and saw,,,it’s all true. Bummer.

    I think we invented civilization too soon. We’re undermining natures method of culling our idiots. Perhaps another 100,000 years would have fine tuned the gene pool enough for us to have a REAL civilization.

    Oh well, we ARE on the verge of engaging with a new environment that could go a long way toward separating fools from their bodies, as in “Don’t open that air lo,,,oh, never mind,,,”

    Gary 7

  40. 40.   Lascas Says:
    February 10th, 2011 at 4:21 pm

    HA HA

  41. 41.   Matt Says:
    February 10th, 2011 at 8:41 pm

    “It may be a media … win.”

  42. 42.   morgajel Says:
    February 11th, 2011 at 2:55 pm

    I’d demand a retraction and correction for sullying your name.

  43. 43.   Harold Says:
    February 14th, 2011 at 6:04 pm

    A suggestion: when quoting, especially quoting something you would never ever want attributed to you, perhaps you can present the quote as an image file, a picture of the text. That way it would not register on a Google search – which may or may not be something you would want.

    Snopes and other sites do something to make their text unselectable and uncopyable. It could still be copied by hand, but that would require effort.

  44. 44.   Harold Says:
    February 14th, 2011 at 6:14 pm

    Oh, and I did sort-of warn you about this a while back:

    http://blogs.discovermagazine.com/badastronomy/2011/01/31/repeat-after-me-apophis-is-not-a-danger/#comment-355191
    I really want to post this to Facebook as “Phil Plait says, ‘Apophis is…a danger!’”

    I really, really wish your site had some sort of indexing system to find past posts.

  45. 45.   No, la “superluna” non ha causato il terremoto in Giappone « Query Online Says:
    March 12th, 2011 at 3:20 am

    [...] mano che il 19 Marzo si avvicina. Lo vedo già su Twitter e nei principali media (e sappiamo quanto siano tremendi nella copertura di notizie scientifiche), e riceveremo valanghe di mail da gente che sente queste [...]

  46. 46.   Global Superstorms - Mayan 2012Mayan 2012 Says:
    March 18th, 2011 at 6:29 pm

    [...] Media FAIL (or, Superstorm followup) (blogs.discovermagazine.com) [...]

Leave a Reply





    • About Bad Astronomy


      Phil Plait, the creator of Bad Astronomy, is an astronomer, lecturer, and author. After ten years working on Hubble Space Telescope and six more working on astronomy education, he struck out on his own as a writer. He's written two books, dozens of magazine articles, and 12 bazillion blog articles. He is a skeptic and fights the abuse of science, but his true love is praising the wonders of real science.


      The original BA site (with the Moon Hoax debunking, movie reviews, and all that) can be found here.


      Contact me: The Bad Astronomer "at" gmail "dot" com


       
      Keep Libel Laws out of Science
       
       Bad Astronomy was chosen as one of Time.com's Best Blogs of 2009.


    • Science Getaways


      Science Getaways: Vacation with your brain!


    • Subscribe to BA


      Subscribe to Bad Astronomy using RSS! RSS feed button


    • Death from the Skies!


      Order a copy of Death from the Skies! from Amazon, or Barnes and Noble.

      "If things worked the way I wanted them to, any reporter about to do another 'sensational' story on deadly meteors would consult this volume, and bang! common sense would find its way into the news. How strange would that world be?"
      -- Adam Savage, Mythbusters


      "Reading this book is like getting punched in the face by Carl Sagan. Frightening, but oddly exhilarating."
      -- Daniel H. Wilson, author of How to Survive a Robot Uprising


    • Recent Posts

      • Update: the Dragon capsule as seen by the ISS
      • Obi Wan better watch his back
      • SpaceX Dragon capsule buzzed the space station
      • Mars craters are sublime
      • OK, one more eclipse shot
    • Social/Networking/Cool Stuff



       Twitter



      Follow Me on Pinterest



       Facebook


    • Post Categories

    • Archives

    • Blogroll

      • Bad Astronomy (old site)
      • Bad Astronomy and Universe Today Forum
      • BAFacts Archive
      • Commenting Policy
      • Computer Support
      • Contact Information
      • DM: 80 Beats
      • DM: Cosmic Variance
      • DM: Discoblog
      • DM: Gene Expression
      • DM: NERS
      • DM: Science Not Fiction
      • DM: The Intersection
      • DM: The Loom
      • James Randi Educational Foundation
      • My use of the word "denier"
      • Planetary Society Blog
      • Politics and Religion posts
      • Press Kit
      • Q&BA Archive
      • The Antivax Bible
      • Universe Today
    • RSS DISCOVERmagazine.com: Latest Articles on Space

      • Update: the Dragon capsule as seen by the ISS | Bad Astronomy
      • SpaceX Dragon capsule buzzed the space station | Bad Astronomy
      • Mars craters are sublime | Bad Astronomy
      • OK, one more eclipse shot | Bad Astronomy
      • Saturn, surreally | Bad Astronomy
    • RSS DISCOVER Blogs: The Loom

      • In The Beginning Was the Mudskipper?
      • A Flu Shot For Life
      • The Vital Chain: Why Manta Rays Need Forests
      • Tapeworms in the brain: Fearfully common
      • Lost voyages to the North Pole and more: Catching up with Download the Universe


  • Kalmbach Publishing Co.

    Copyright © 2012, Kalmbach Publishing Co.

    Privacy - Terms - Reader Services - Subscribe Today - Advertise - About Us