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	<title>Comments on: How not to market science to girls</title>
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	<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/</link>
	<description>I am an astronomer, writer, and skeptic. I likes reality the way it is, and I aims to keep it that way. My real name is Phil Plait, and I run the Bad Astronomy blog.</description>
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		<title>By: Georgijs</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-512982</link>
		<dc:creator>Georgijs</dc:creator>
		<pubDate>Wed, 02 May 2012 04:05:07 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-512982</guid>
		<description>Sigh... And here we go with gender stereotypes... again. Such stereotypes are long outdated and basically quite discriminatory towards both sexes. If not imposed (either by parents or society) a boy can play with either a girls toy or with a boys toy depending on his own personal free will and same thing applies to girls. 

Kids don&#039;t understand this gender role stereotype. It is induced into their heads by society. (much like religion). Thus it is baseless.

Heck, I like pink. I played with Barbies, plushies and ponies (that is when I was a kid, of course) and I also played with tanks, toy-soldiers, cars, transformers and the like. And back then I didn&#039;t know nor understand this division. (I could write about this all day but I suck at organizing what I write so I&#039;ll stop at this, since my point was made.)</description>
		<content:encoded><![CDATA[<p>Sigh&#8230; And here we go with gender stereotypes&#8230; again. Such stereotypes are long outdated and basically quite discriminatory towards both sexes. If not imposed (either by parents or society) a boy can play with either a girls toy or with a boys toy depending on his own personal free will and same thing applies to girls. </p>
<p>Kids don&#8217;t understand this gender role stereotype. It is induced into their heads by society. (much like religion). Thus it is baseless.</p>
<p>Heck, I like pink. I played with Barbies, plushies and ponies (that is when I was a kid, of course) and I also played with tanks, toy-soldiers, cars, transformers and the like. And back then I didn&#8217;t know nor understand this division. (I could write about this all day but I suck at organizing what I write so I&#8217;ll stop at this, since my point was made.)</p>
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		<title>By: Ruby</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-503133</link>
		<dc:creator>Ruby</dc:creator>
		<pubDate>Sat, 07 Apr 2012 01:48:57 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-503133</guid>
		<description>I was given the perfume set as a kid, it loved it and used up the materials in the kit within a few weeks. This led me to figuring out my own ways to make &#039;Perfume&#039;. But I also received one of the Blue electronics kits, and head heaps of fun with that too. Me and my older brother used the blue set together all the time but he would NEVER make perfume with me. I think  that even though the pink is pushing outdated stereotypes, it&#039;s not little girls who suffer from the separation but little boys who are missing out on half the fun.</description>
		<content:encoded><![CDATA[<p>I was given the perfume set as a kid, it loved it and used up the materials in the kit within a few weeks. This led me to figuring out my own ways to make &#8216;Perfume&#8217;. But I also received one of the Blue electronics kits, and head heaps of fun with that too. Me and my older brother used the blue set together all the time but he would NEVER make perfume with me. I think  that even though the pink is pushing outdated stereotypes, it&#8217;s not little girls who suffer from the separation but little boys who are missing out on half the fun.</p>
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		<title>By: Perception is (y)our Reality &#124; Digital: Divide and Conquer</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-488906</link>
		<dc:creator>Perception is (y)our Reality &#124; Digital: Divide and Conquer</dc:creator>
		<pubDate>Sat, 03 Mar 2012 01:37:28 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-488906</guid>
		<description>[...] How not to market science to girls (blogs.discovermagazine.com)  Share this:TwitterFacebookPinterestRedditTumblrLike this:LikeBe the first to like this post. [...]</description>
		<content:encoded><![CDATA[<p>[...] How not to market science to girls (blogs.discovermagazine.com)  Share this:TwitterFacebookPinterestRedditTumblrLike this:LikeBe the first to like this post. [...]</p>
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		<title>By: A Princess Does Biology &#171; Grits and Purls</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-479366</link>
		<dc:creator>A Princess Does Biology &#171; Grits and Purls</dc:creator>
		<pubDate>Thu, 09 Feb 2012 13:37:16 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-479366</guid>
		<description>[...] and why does the art work on them have to be Barbie-style? (Links to a couple of those blogs: Bad Astronomy blog at Discover; Adventures in Ethics and [...]</description>
		<content:encoded><![CDATA[<p>[...] and why does the art work on them have to be Barbie-style? (Links to a couple of those blogs: Bad Astronomy blog at Discover; Adventures in Ethics and [...]</p>
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		<title>By: Eden</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-470989</link>
		<dc:creator>Eden</dc:creator>
		<pubDate>Wed, 25 Jan 2012 03:25:19 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-470989</guid>
		<description>Thank you for a great post.  This is a subject near &amp; dear to my heart both as a woman who was always into math &amp; science (and continues to have a career in male-dominated fields) as well as a mother of a 4 year old girl.  The cartoon you included is priceless!

Just yesterday I was thinking about good toys &amp; activities to encourage my daughter&#039;s early interest in math &amp; building.  With the help of some friends, I pulled together this whole list of toys, tips &amp; activities that are great for girls.  No need for pink &amp; purple LEGO...just regular LEGO!  

Toys &amp; Tips To Feed A Girl&#039;s Love Of Building, Math &amp; Science
http://www.skinnyscoop.com/list/eden/toys-tips-to-feed-a-girls-love-of-building-math-science</description>
		<content:encoded><![CDATA[<p>Thank you for a great post.  This is a subject near &amp; dear to my heart both as a woman who was always into math &amp; science (and continues to have a career in male-dominated fields) as well as a mother of a 4 year old girl.  The cartoon you included is priceless!</p>
<p>Just yesterday I was thinking about good toys &amp; activities to encourage my daughter&#8217;s early interest in math &amp; building.  With the help of some friends, I pulled together this whole list of toys, tips &amp; activities that are great for girls.  No need for pink &amp; purple LEGO&#8230;just regular LEGO!  </p>
<p>Toys &amp; Tips To Feed A Girl&#8217;s Love Of Building, Math &amp; Science<br />
<a href="http://www.skinnyscoop.com/list/eden/toys-tips-to-feed-a-girls-love-of-building-math-science" rel="nofollow">http://www.skinnyscoop.com/list/eden/toys-tips-to-feed-a-girls-love-of-building-math-science</a></p>
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		<title>By: ES</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-461738</link>
		<dc:creator>ES</dc:creator>
		<pubDate>Fri, 30 Dec 2011 17:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-461738</guid>
		<description>We need more people interested and knowledgeable in science and technology.
The usual science books and kits that are out there appeal to the geeky kids who would probably turn to science anyway.
If pink science interests more people in science, what&#039;s the problem?
If the pink science kits don&#039;t work we will have more data on what does not work if our goal is to broaden kid&#039;s interest in science.
If it does work, think of the other possibilities :-), Cool Science for cool kids, Gangsta Science for the badass kids, Jock Science for the wannabee athletes, Hip Hop Science...... possibilities are endless!</description>
		<content:encoded><![CDATA[<p>We need more people interested and knowledgeable in science and technology.<br />
The usual science books and kits that are out there appeal to the geeky kids who would probably turn to science anyway.<br />
If pink science interests more people in science, what&#8217;s the problem?<br />
If the pink science kits don&#8217;t work we will have more data on what does not work if our goal is to broaden kid&#8217;s interest in science.<br />
If it does work, think of the other possibilities <img src='http://blogs.discovermagazine.com/badastronomy/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> , Cool Science for cool kids, Gangsta Science for the badass kids, Jock Science for the wannabee athletes, Hip Hop Science&#8230;&#8230; possibilities are endless!</p>
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		<title>By: Dave</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-458225</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 21 Dec 2011 17:30:33 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-458225</guid>
		<description>Bill Nye and Beakman got it right. These people have it all wrong.</description>
		<content:encoded><![CDATA[<p>Bill Nye and Beakman got it right. These people have it all wrong.</p>
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		<title>By: oldfeminist</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-451052</link>
		<dc:creator>oldfeminist</dc:creator>
		<pubDate>Wed, 07 Dec 2011 17:30:09 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-451052</guid>
		<description>Nigel Depledge:
&lt;blockquote&gt;Experiments on toddlers who have very little lnaguage (i.e. they do not yet talk, so their understanding of language is fairly limited) have shown that there is an innate component to gender preferences. (Socialising effects can be corrected for by having a toddler play in a room with an adult that does not know the child – in half of your experiment you can fool the adult into believing that the child has the opposite from its actual gender, and thus you neutralise any subconscious influence the adult exerts.)&lt;/blockquote&gt;
Except that does not neutralize any gender-directed behaviors from the adults in the child&#039;s life outside the experiment.  Unless you&#039;re proposing an experiment where babies are raised by people who don&#039;t know their sex, which I kind of doubt!

You&#039;re speaking as if children have to understand the concept of girls versus boys before they can learn what their preferences are supposed to be.  This is wrong.

Children learn what they individually are allowed to do or not do, what they are encouraged to do, and for the most part try to comply with the parent&#039;s wishes.  When they are pre-verbal, they don&#039;t know that the rule about never being loud is only for girls but the rule about not running into the street is for everyone.  They just know what their parents approve and disapprove of.

Once a child becomes verbal, &quot;what is&quot; is the same as &quot;what should be&quot; and their ideas are very fixed and rules are very rigid.  But by then they&#039;ve already been quite socialized into sex roles and their little friends have been just as socialized.  So girls wearing dresses and playing dolls and tea party is right, because that&#039;s what they see.  Boys playing trucks and guns in the dirt is right, because that&#039;s what they see.

This is why you think it&#039;s &quot;just natural&quot; -- you learned it long before you could understand it.  It is hard to reason oneself out of a conclusion one did not reach through reason.</description>
		<content:encoded><![CDATA[<p>Nigel Depledge:</p>
<blockquote><p>Experiments on toddlers who have very little lnaguage (i.e. they do not yet talk, so their understanding of language is fairly limited) have shown that there is an innate component to gender preferences. (Socialising effects can be corrected for by having a toddler play in a room with an adult that does not know the child – in half of your experiment you can fool the adult into believing that the child has the opposite from its actual gender, and thus you neutralise any subconscious influence the adult exerts.)</p></blockquote>
<p>Except that does not neutralize any gender-directed behaviors from the adults in the child&#8217;s life outside the experiment.  Unless you&#8217;re proposing an experiment where babies are raised by people who don&#8217;t know their sex, which I kind of doubt!</p>
<p>You&#8217;re speaking as if children have to understand the concept of girls versus boys before they can learn what their preferences are supposed to be.  This is wrong.</p>
<p>Children learn what they individually are allowed to do or not do, what they are encouraged to do, and for the most part try to comply with the parent&#8217;s wishes.  When they are pre-verbal, they don&#8217;t know that the rule about never being loud is only for girls but the rule about not running into the street is for everyone.  They just know what their parents approve and disapprove of.</p>
<p>Once a child becomes verbal, &#8220;what is&#8221; is the same as &#8220;what should be&#8221; and their ideas are very fixed and rules are very rigid.  But by then they&#8217;ve already been quite socialized into sex roles and their little friends have been just as socialized.  So girls wearing dresses and playing dolls and tea party is right, because that&#8217;s what they see.  Boys playing trucks and guns in the dirt is right, because that&#8217;s what they see.</p>
<p>This is why you think it&#8217;s &#8220;just natural&#8221; &#8212; you learned it long before you could understand it.  It is hard to reason oneself out of a conclusion one did not reach through reason.</p>
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		<title>By: Maiden, mother and linkspam (6th December, 2011) &#171; Geek Feminism Blog</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450627</link>
		<dc:creator>Maiden, mother and linkspam (6th December, 2011) &#171; Geek Feminism Blog</dc:creator>
		<pubDate>Tue, 06 Dec 2011 22:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450627</guid>
		<description>[...] How not to market science to girls: This is an apparently successful Australian company that sells science kits for kids. That’s great, and some of the kits look pretty good. The problem is, they split some of the kits into ones for boys, and ones for girls. And that split is exactly what you think. [...]</description>
		<content:encoded><![CDATA[<p>[...] How not to market science to girls: This is an apparently successful Australian company that sells science kits for kids. That’s great, and some of the kits look pretty good. The problem is, they split some of the kits into ones for boys, and ones for girls. And that split is exactly what you think. [...]</p>
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		<title>By: Nigel Depledge</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450384</link>
		<dc:creator>Nigel Depledge</dc:creator>
		<pubDate>Tue, 06 Dec 2011 10:43:29 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450384</guid>
		<description>@ Floodmouse (128) -

What makes you think that such experiments have not already been done?

Admittedly, they probably have not been done with these specific kits, but I&#039;m sure if you look diligently, you&#039;ll find plenty of examples.

The most difficult part is correcting for the socialising effect that children are subjected to that enforces gender stereotypes (i.e. such social phenomena as the association of dirt and ruggedness with boys, the stigma that is attached to boys who choose &quot;feminine&quot; pastimes, the association of homemaking and beautifying with girls, and the label &quot;tomboy&quot; applied to girsl who choose &quot;masculine&quot; pastimes).

Experiments on toddlers who have very little lnaguage (i.e. they do not yet talk, so their understanding of language is fairly limited) have shown that there is an innate component to gender preferences.  (Socialising effects can be corrected for by having a toddler play in a room with an adult that does not know the child - in half of your experiment you can fool the adult into believing that the child has the opposite from its actual gender, and thus you neutralise any subconscious influence the adult exerts.)

Boys tend to prefer toys that have a mechanical aspect (cars, trains, building blocks and so on) while girls tend to prefer toys that have a social aspect about them (hence dolls and tea-parties).  These results are, of course, averages - and there&#039;s plenty of overlap.  As far as anyone can tell, there is an innate component to these preferences.

However, society tends to over-emphasise and reinforce the innate average preference, to such extent as forcing girls to grow up in an environment where they and their peers are valued mainly for their attractiveness, and only a little for their achievements; and boys are valued for their robustness and ruggedness, and ostracised if they pursue pastimes that their peers perceive as feminine (and where do their peers get these attitudes from?  Their parents).</description>
		<content:encoded><![CDATA[<p>@ Floodmouse (128) -</p>
<p>What makes you think that such experiments have not already been done?</p>
<p>Admittedly, they probably have not been done with these specific kits, but I&#8217;m sure if you look diligently, you&#8217;ll find plenty of examples.</p>
<p>The most difficult part is correcting for the socialising effect that children are subjected to that enforces gender stereotypes (i.e. such social phenomena as the association of dirt and ruggedness with boys, the stigma that is attached to boys who choose &#8220;feminine&#8221; pastimes, the association of homemaking and beautifying with girls, and the label &#8220;tomboy&#8221; applied to girsl who choose &#8220;masculine&#8221; pastimes).</p>
<p>Experiments on toddlers who have very little lnaguage (i.e. they do not yet talk, so their understanding of language is fairly limited) have shown that there is an innate component to gender preferences.  (Socialising effects can be corrected for by having a toddler play in a room with an adult that does not know the child &#8211; in half of your experiment you can fool the adult into believing that the child has the opposite from its actual gender, and thus you neutralise any subconscious influence the adult exerts.)</p>
<p>Boys tend to prefer toys that have a mechanical aspect (cars, trains, building blocks and so on) while girls tend to prefer toys that have a social aspect about them (hence dolls and tea-parties).  These results are, of course, averages &#8211; and there&#8217;s plenty of overlap.  As far as anyone can tell, there is an innate component to these preferences.</p>
<p>However, society tends to over-emphasise and reinforce the innate average preference, to such extent as forcing girls to grow up in an environment where they and their peers are valued mainly for their attractiveness, and only a little for their achievements; and boys are valued for their robustness and ruggedness, and ostracised if they pursue pastimes that their peers perceive as feminine (and where do their peers get these attitudes from?  Their parents).</p>
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		<title>By: Kea</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450240</link>
		<dc:creator>Kea</dc:creator>
		<pubDate>Tue, 06 Dec 2011 03:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450240</guid>
		<description>I used to carry around a small suitcase filled with Matchbox cars (this was 1970) which I would play with in the dirt. When relatives tried to give me dolls, I would throw a tantrum. Now I&#039;m an unemployed physicist. Most women science PhDs in my generation are employed outside science. Apparently, we really only wanted the degree so we could get married and have kids.</description>
		<content:encoded><![CDATA[<p>I used to carry around a small suitcase filled with Matchbox cars (this was 1970) which I would play with in the dirt. When relatives tried to give me dolls, I would throw a tantrum. Now I&#8217;m an unemployed physicist. Most women science PhDs in my generation are employed outside science. Apparently, we really only wanted the degree so we could get married and have kids.</p>
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		<title>By: Joseph G</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450235</link>
		<dc:creator>Joseph G</dc:creator>
		<pubDate>Tue, 06 Dec 2011 03:08:11 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450235</guid>
		<description>@129 Brad:  I left you a comment (I&#039;m the Astro Nommer).
Om nom nom.  All this talk of EZ Bake Ovens makes me hungry for cookies!</description>
		<content:encoded><![CDATA[<p>@129 Brad:  I left you a comment (I&#8217;m the Astro Nommer).<br />
Om nom nom.  All this talk of EZ Bake Ovens makes me hungry for cookies!</p>
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		<title>By: Joseph G</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450227</link>
		<dc:creator>Joseph G</dc:creator>
		<pubDate>Tue, 06 Dec 2011 02:41:22 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450227</guid>
		<description>@127 Calli Arcale:  That&#039;s a really good point (the &quot;cooking toys&quot;).  I mean, on one level I can at least understand make-up and dress-up kits for girls who want to play &quot;pretend adult.&quot; But the idea that only girls can (or should, or want to) cook is just plain dated and ridiculous.  Especially these days with all the male celebrity chefs on TV like Gordon Ramsey and Emeril Legasse.

Heh, I remember visiting a friends&#039; house when I was young, and being jealous of his sister&#039;s EZ Bake oven.  I mean, while my friend and I were using fake plastic hammers and screwdrivers, here was a toy that actually DOES something :-P

Edit: Oh, and rock candy kicks ass!  I remember as a kid seeing rock candy in stores and wondering what the hell the point was.  The fun part is watching it grow!</description>
		<content:encoded><![CDATA[<p>@127 Calli Arcale:  That&#8217;s a really good point (the &#8220;cooking toys&#8221;).  I mean, on one level I can at least understand make-up and dress-up kits for girls who want to play &#8220;pretend adult.&#8221; But the idea that only girls can (or should, or want to) cook is just plain dated and ridiculous.  Especially these days with all the male celebrity chefs on TV like Gordon Ramsey and Emeril Legasse.</p>
<p>Heh, I remember visiting a friends&#8217; house when I was young, and being jealous of his sister&#8217;s EZ Bake oven.  I mean, while my friend and I were using fake plastic hammers and screwdrivers, here was a toy that actually DOES something <img src='http://blogs.discovermagazine.com/badastronomy/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> </p>
<p>Edit: Oh, and rock candy kicks ass!  I remember as a kid seeing rock candy in stores and wondering what the hell the point was.  The fun part is watching it grow!</p>
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		<title>By: Brad</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450163</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Mon, 05 Dec 2011 23:50:33 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450163</guid>
		<description>Marketing science to girls is exactly what I am trying to do. I encourage everyone to check out my synopsis for a children&#039;s animated series about math and science aimed at young girls http://www.bradfordhines.com/neutrina_li.html Please leave your suggestions, they are badly needed.</description>
		<content:encoded><![CDATA[<p>Marketing science to girls is exactly what I am trying to do. I encourage everyone to check out my synopsis for a children&#8217;s animated series about math and science aimed at young girls <a href="http://www.bradfordhines.com/neutrina_li.html" rel="nofollow">http://www.bradfordhines.com/neutrina_li.html</a> Please leave your suggestions, they are badly needed.</p>
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		<title>By: floodmouse</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450097</link>
		<dc:creator>floodmouse</dc:creator>
		<pubDate>Mon, 05 Dec 2011 20:40:03 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450097</guid>
		<description>I was a liberal arts major, but most of you seem to be science guys (is &quot;guy&quot; a gender-neutral expression?  - oops).  Anyway, I see a lot of opinion here, but no actual scientific method.  If you really want to assess whether these pink science kits are good, bad, or indifferent, you&#039;re going to have to poll some actual girls.  You&#039;ll have to gather a random focus group of real girls (not selected for any pre-existing interest in science or make-up), have them try out the kits without coaching them on what they&#039;re SUPPOSED to be testing, then ask them what they think.  Don&#039;t use any leading questions, though - don&#039;t ask them what they think about the pinkness, or the make-up-ness, just ask them to put in their own words what they like and don&#039;t like about the kit.  I&#039;m not in education and I don&#039;t have kids, so I can&#039;t try this myself.  - P.S. - I was a book-reading geek but I read Nancy Drew AND the Hardy Boys (Tom Swift too), pretty much ignoring the boy-girl thing.</description>
		<content:encoded><![CDATA[<p>I was a liberal arts major, but most of you seem to be science guys (is &#8220;guy&#8221; a gender-neutral expression?  &#8211; oops).  Anyway, I see a lot of opinion here, but no actual scientific method.  If you really want to assess whether these pink science kits are good, bad, or indifferent, you&#8217;re going to have to poll some actual girls.  You&#8217;ll have to gather a random focus group of real girls (not selected for any pre-existing interest in science or make-up), have them try out the kits without coaching them on what they&#8217;re SUPPOSED to be testing, then ask them what they think.  Don&#8217;t use any leading questions, though &#8211; don&#8217;t ask them what they think about the pinkness, or the make-up-ness, just ask them to put in their own words what they like and don&#8217;t like about the kit.  I&#8217;m not in education and I don&#8217;t have kids, so I can&#8217;t try this myself.  &#8211; P.S. &#8211; I was a book-reading geek but I read Nancy Drew AND the Hardy Boys (Tom Swift too), pretty much ignoring the boy-girl thing.</p>
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		<title>By: Calli Arcale</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-450084</link>
		<dc:creator>Calli Arcale</dc:creator>
		<pubDate>Mon, 05 Dec 2011 20:00:19 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-450084</guid>
		<description>Chris Says:
&lt;blockquote&gt;You don’t need to buy fancy crystal growth sets. Dental floss and sugar make rock candy, easy to add a little food coloring. And many other things around the house can be crystallized.&lt;/blockquote&gt;

Oh, I know that.  ;-)  Lacking a decent chemistry set, that&#039;s exactly what we did do (though we used butcher&#039;s twine instead of dental floss to grow the rock candy).  I also did some experiments with the kids comparing sugar and salt, dissolving them in different solutions and such, and in the winter, showed how snow becomes water becomes steam when you heat it and how the volume changes.  (Though I did not attempt to measure the volume of the steam.)  There are a lot of fun science experiments you can do with stuff around the house.  Making a figure out of aluminum foil and floating it on the water, for instance, and then dropping in a little liquid detergent to watch him sink as the surface tension is disrupted.  And of course then there&#039;s astronomy -- you can do that without any tools at all, as the eyeball is the oldest and most traditional astronomical instrument of all.

But still.  Having a chemistry set definitely piqued my interest.  The magic set did too.  Both sets were, in my opinion, neutrally marketed.  Neither had a picture of a child on them at all, and while the chemistry set was blue, so are lots of things.  The trend of &quot;boy science&quot; and &quot;girl science&quot; seems to be relatively new, and it&#039;s a bit peculiar to me.  Why divide it?  And why cover such a small range of sciences?  It seems that among buyers and marketers and such, there is a very clear idea of what a &quot;science kit&quot; is, and also a very clear idea of how you sell something for a girl and how you sell something for a boy.  There is a growing trend in educational toys, though, and as more stores start having an educational section, so these toys are no longer relegated to the specialty stores, perhaps the perceived need for a division will become less.

Another quick gripe: cooking toys.  I love to cook.  I had an Easy Bake oven wheN I was a little girl, and I loved that thing.  There are a whole bunch of neat cooking toys out there, and although some have the robustness one would normally expect of something sold via TV informercial at a suspiciously large discount, many of them are actually useful.  So what&#039;s my problem?  I only ever see them in the &quot;girl&quot; section, usually next to the dolls and various pretend cleaning devices.  Nobody shopping for a boy would ever even enter that aisle, which is a shame, because I bet boys like cake and ice cream every bit as much as girls do.</description>
		<content:encoded><![CDATA[<p>Chris Says:</p>
<blockquote><p>You don’t need to buy fancy crystal growth sets. Dental floss and sugar make rock candy, easy to add a little food coloring. And many other things around the house can be crystallized.</p></blockquote>
<p>Oh, I know that.  <img src='http://blogs.discovermagazine.com/badastronomy/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   Lacking a decent chemistry set, that&#8217;s exactly what we did do (though we used butcher&#8217;s twine instead of dental floss to grow the rock candy).  I also did some experiments with the kids comparing sugar and salt, dissolving them in different solutions and such, and in the winter, showed how snow becomes water becomes steam when you heat it and how the volume changes.  (Though I did not attempt to measure the volume of the steam.)  There are a lot of fun science experiments you can do with stuff around the house.  Making a figure out of aluminum foil and floating it on the water, for instance, and then dropping in a little liquid detergent to watch him sink as the surface tension is disrupted.  And of course then there&#8217;s astronomy &#8212; you can do that without any tools at all, as the eyeball is the oldest and most traditional astronomical instrument of all.</p>
<p>But still.  Having a chemistry set definitely piqued my interest.  The magic set did too.  Both sets were, in my opinion, neutrally marketed.  Neither had a picture of a child on them at all, and while the chemistry set was blue, so are lots of things.  The trend of &#8220;boy science&#8221; and &#8220;girl science&#8221; seems to be relatively new, and it&#8217;s a bit peculiar to me.  Why divide it?  And why cover such a small range of sciences?  It seems that among buyers and marketers and such, there is a very clear idea of what a &#8220;science kit&#8221; is, and also a very clear idea of how you sell something for a girl and how you sell something for a boy.  There is a growing trend in educational toys, though, and as more stores start having an educational section, so these toys are no longer relegated to the specialty stores, perhaps the perceived need for a division will become less.</p>
<p>Another quick gripe: cooking toys.  I love to cook.  I had an Easy Bake oven wheN I was a little girl, and I loved that thing.  There are a whole bunch of neat cooking toys out there, and although some have the robustness one would normally expect of something sold via TV informercial at a suspiciously large discount, many of them are actually useful.  So what&#8217;s my problem?  I only ever see them in the &#8220;girl&#8221; section, usually next to the dolls and various pretend cleaning devices.  Nobody shopping for a boy would ever even enter that aisle, which is a shame, because I bet boys like cake and ice cream every bit as much as girls do.</p>
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		<title>By: Nigel Depledge</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-449941</link>
		<dc:creator>Nigel Depledge</dc:creator>
		<pubDate>Mon, 05 Dec 2011 12:54:48 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-449941</guid>
		<description>Chrysoula (124) said:
&lt;blockquote&gt;It’s a really weird, insidious form of institutionalized sexism at work, I think, that girls are allowed to (and encouraged to) play with boy-targeted toys but boys playing girl-targeted toys are redirected, even by mothers who themselves played with opposite-gendered toys.&lt;/blockquote&gt;

True.  A tomboy is far more socially accepted than the male counterpart (would the term be &quot;tomgirl&quot;?  I don&#039;t know).</description>
		<content:encoded><![CDATA[<p>Chrysoula (124) said:</p>
<blockquote><p>It’s a really weird, insidious form of institutionalized sexism at work, I think, that girls are allowed to (and encouraged to) play with boy-targeted toys but boys playing girl-targeted toys are redirected, even by mothers who themselves played with opposite-gendered toys.</p></blockquote>
<p>True.  A tomboy is far more socially accepted than the male counterpart (would the term be &#8220;tomgirl&#8221;?  I don&#8217;t know).</p>
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		<title>By: Nigel Depledge</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-449939</link>
		<dc:creator>Nigel Depledge</dc:creator>
		<pubDate>Mon, 05 Dec 2011 12:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-449939</guid>
		<description>A. L. (123) said:
&lt;blockquote&gt;@118 – e.g. Cordelia Fine is also debunking this in her book.
fyi in this context you may also/wish to look up soc. stereotype threat.&lt;/blockquote&gt;

Or, alternatively, &lt;i&gt;you&lt;/i&gt; could do the work to make your own argument against my points.</description>
		<content:encoded><![CDATA[<p>A. L. (123) said:</p>
<blockquote><p>@118 – e.g. Cordelia Fine is also debunking this in her book.<br />
fyi in this context you may also/wish to look up soc. stereotype threat.</p></blockquote>
<p>Or, alternatively, <i>you</i> could do the work to make your own argument against my points.</p>
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		<title>By: Chrysoula</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-449269</link>
		<dc:creator>Chrysoula</dc:creator>
		<pubDate>Sat, 03 Dec 2011 22:03:51 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-449269</guid>
		<description>I&#039;m a little sad that stuff targeted at girls is considered generally inferior-- all the ladies who talk about how much more awesome &#039;boy toys&#039; were when they were young. My 4 year old little boy likes dolls and nail polish and as much as I&#039;ve been trying to raise him free of gender sterotypes (green paint in his room, medium-length hair) I can&#039;t avoid the culturally imposed sense of shame on his behalf. After all, everybody knows nail polish and dolls are toys that not even _girls_ are supposed to want to play with.

It&#039;s a really weird, insidious form of institutionalized sexism at work, I think, that girls are allowed to (and encouraged to) play with boy-targeted toys but boys playing girl-targeted toys are redirected, even by mothers who themselves played with opposite-gendered toys.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a little sad that stuff targeted at girls is considered generally inferior&#8211; all the ladies who talk about how much more awesome &#8216;boy toys&#8217; were when they were young. My 4 year old little boy likes dolls and nail polish and as much as I&#8217;ve been trying to raise him free of gender sterotypes (green paint in his room, medium-length hair) I can&#8217;t avoid the culturally imposed sense of shame on his behalf. After all, everybody knows nail polish and dolls are toys that not even _girls_ are supposed to want to play with.</p>
<p>It&#8217;s a really weird, insidious form of institutionalized sexism at work, I think, that girls are allowed to (and encouraged to) play with boy-targeted toys but boys playing girl-targeted toys are redirected, even by mothers who themselves played with opposite-gendered toys.</p>
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		<title>By: A. L.</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-449247</link>
		<dc:creator>A. L.</dc:creator>
		<pubDate>Sat, 03 Dec 2011 19:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-449247</guid>
		<description>@118 - e.g. Cordelia Fine is also debunking this in her book.
fyi in this context you may also/wish to look up soc. stereotype threat.</description>
		<content:encoded><![CDATA[<p>@118 &#8211; e.g. Cordelia Fine is also debunking this in her book.<br />
fyi in this context you may also/wish to look up soc. stereotype threat.</p>
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		<title>By: Sharing the love &#171; The Lady Garden</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-449038</link>
		<dc:creator>Sharing the love &#171; The Lady Garden</dc:creator>
		<pubDate>Sat, 03 Dec 2011 03:43:20 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-449038</guid>
		<description>[...] Bad Astronomy looks at gender differentiation in science kits in How Not to Market Science to Girls. [...]</description>
		<content:encoded><![CDATA[<p>[...] Bad Astronomy looks at gender differentiation in science kits in How Not to Market Science to Girls. [...]</p>
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		<title>By: Joseph G</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-448949</link>
		<dc:creator>Joseph G</dc:creator>
		<pubDate>Fri, 02 Dec 2011 22:36:01 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-448949</guid>
		<description>@112 Umyuri:  Interesting correspondence.  There were some fair points made further on, about how toy stores tend to have &quot;boys&quot; and &quot;girls&quot; aisles, for instance, but I couldn&#039;t help but get hung up on this bit:  
&lt;i&gt;So that tells you we actually have a huge, smart and feisty ball-busting bunch of WILD girl scientists out there.&lt;/i&gt;
&lt;b&gt;Ball-busting&lt;/b&gt;?  Am I just being a prude American or does that expression mean something different in Australia?  I would hope that girls of the age targeted by these kits have no close encounters with the sort of balls that I always understood to be referred to in that expression.</description>
		<content:encoded><![CDATA[<p>@112 Umyuri:  Interesting correspondence.  There were some fair points made further on, about how toy stores tend to have &#8220;boys&#8221; and &#8220;girls&#8221; aisles, for instance, but I couldn&#8217;t help but get hung up on this bit:<br />
<i>So that tells you we actually have a huge, smart and feisty ball-busting bunch of WILD girl scientists out there.</i><br />
<b>Ball-busting</b>?  Am I just being a prude American or does that expression mean something different in Australia?  I would hope that girls of the age targeted by these kits have no close encounters with the sort of balls that I always understood to be referred to in that expression.</p>
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		<title>By: Joseph G</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-448944</link>
		<dc:creator>Joseph G</dc:creator>
		<pubDate>Fri, 02 Dec 2011 22:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-448944</guid>
		<description>@115 Nigel Depledge: [regarding sushi]
  &lt;i&gt;Eh? What does rice in vinegar have to do with raw meat?
Or did you mean sashimi?&lt;/i&gt;

No one likes a smarty-pants, Nigel  :-P

&lt;i&gt;There is almost certainly a hard-wired component to gender preferences, but it is only one factor among several.
Of course, this in no way excuses a society that forces gender stereotypes onto people.&lt;/i&gt;

This is the approach I agree with most.</description>
		<content:encoded><![CDATA[<p>@115 Nigel Depledge: [regarding sushi]<br />
  <i>Eh? What does rice in vinegar have to do with raw meat?<br />
Or did you mean sashimi?</i></p>
<p>No one likes a smarty-pants, Nigel  <img src='http://blogs.discovermagazine.com/badastronomy/wp-includes/images/smilies/icon_razz.gif' alt=':-P' class='wp-smiley' /> </p>
<p><i>There is almost certainly a hard-wired component to gender preferences, but it is only one factor among several.<br />
Of course, this in no way excuses a society that forces gender stereotypes onto people.</i></p>
<p>This is the approach I agree with most.</p>
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		<title>By: Weekly Links: Volume 5 &#124; That Weird Atheist Girl</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-448848</link>
		<dc:creator>Weekly Links: Volume 5 &#124; That Weird Atheist Girl</dc:creator>
		<pubDate>Fri, 02 Dec 2011 18:01:41 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-448848</guid>
		<description>[...] &#8220;How not to market science to girls.&#8221; First tip, don&#8217;t make pink kits about perfume and &#8220;mystic&#8221; crystals and market them as &#8216;for girls&#8217;. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;How not to market science to girls.&#8221; First tip, don&#8217;t make pink kits about perfume and &#8220;mystic&#8221; crystals and market them as &#8216;for girls&#8217;. [...]</p>
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		<title>By: Nigel Depledge</title>
		<link>http://blogs.discovermagazine.com/badastronomy/2011/11/29/how-not-to-market-science-to-girls/comment-page-3/#comment-448787</link>
		<dc:creator>Nigel Depledge</dc:creator>
		<pubDate>Fri, 02 Dec 2011 14:38:29 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.discovermagazine.com/badastronomy/?p=41253#comment-448787</guid>
		<description>A.L. (106) said:
&lt;blockquote&gt;as far as i know its called &quot;socialization&quot;.
no human being is born soc. hardwired; we are born soc. pre-wired for human experiences and independent of sex/gender/body.
contemporary findings in eg. neuroscience re-/confirm this.&lt;/blockquote&gt;

And yet toddlers too young to talk (and thus with limited language) show, on average, a distinct bias towards the relevant gender-associated toys.

There is almost certainly a hard-wired component to gender preferences, but it is only one factor among several.

Of course, this in no way excuses a society that forces gender stereotypes onto people.</description>
		<content:encoded><![CDATA[<p>A.L. (106) said:</p>
<blockquote><p>as far as i know its called &#8220;socialization&#8221;.<br />
no human being is born soc. hardwired; we are born soc. pre-wired for human experiences and independent of sex/gender/body.<br />
contemporary findings in eg. neuroscience re-/confirm this.</p></blockquote>
<p>And yet toddlers too young to talk (and thus with limited language) show, on average, a distinct bias towards the relevant gender-associated toys.</p>
<p>There is almost certainly a hard-wired component to gender preferences, but it is only one factor among several.</p>
<p>Of course, this in no way excuses a society that forces gender stereotypes onto people.</p>
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