This is how you advertise science

By Phil Plait | June 12, 2012 12:30 pm

The Vancouver Science World Centre has been running some really, really great ads over the past few months. I like this one:

The others are great, too. I’d seen the kissing one before, but the Ice Creamy Goodness one made me laugh and laugh. It’s um, probably NSFW.

We could use ads like this down here in the States. I’d like to see science portrayed as more fun. Maybe it would help stem the tide of antiscience that threatens us so severely.

Cripes. Science is fun. Try this one on for size if you don’t believe me.

Tip o’ the lab coat to Buzzfeed.

CATEGORIZED UNDER: Cool stuff, Geekery, Humor, Science

Comments (13)

  1. Chris

    I wish I had a date that was that enthusiastic to meet me :-(

  2. There’s one about belly button lint too. Very funny.

  3. LH

    YAY Vancouver shout out! Their bus stop ads are generally pretty well done as well.

  4. Dragonchild

    Needs moar astronomy.

  5. @Dragonchild: Needs moar of whatever Phil feels like posting about, which frequently (but not always) includes astronomy. :)

  6. BigBob

    Superb. I’d love to see science get a makeover, not dumbed down but de cobwebbed for smart savvy people to re-engage with it. I think science has an image problem. But so many people who are actively involved are not the warm engaging type. Too perochial. Reminds me of the story Richard Dawkins tells about the ‘policy’ at ‘New Scientist’ magazine as described by a one time editor (NSFW but hysterically funny).
    Bob(Big)

  7. Matt B.

    @1 Chris: Seconded. I’m waiting to encounter even 5% as much enthusiasm. However, 4 kids all by different fathers? Sounds like my ex-sister-in-law.

  8. Calli Arcale

    That was hilarious! A fairly grody science fact presented as a hilarious punchline to what is obviously a trainwreck in progress. :-D I’ll have to watch the others when I get home.

  9. Chris

    I am from Vancouver, and Science World is the best. I can easily say that it is one of the biggest reasons why I love science. The yearly field trip when I was in elementary school was by far everybody’s favourite. It really is the embodiment of science being fun and accessable to kids.

  10. enigma3535

    All very funny except the kissing one. I had thought a Virus was not a germ until Googling it … and … apparently, some internet “authorities” postulate that a Virus is a “germ”; that may be debatable, but, Chlamydia is bacterial [and definitely a germ]. In either regard, there are germs and then there are germs … not sure one will have sores on ones hands [periodically, for life; re: herpes] or cancer [there may be a connection between Chlamydia and oral cancer] by shaking hands. Granted, this is somewhat of a killjoy on an otherwise innocuous, humorous post … but, it was what I was immediately thinking about when viewing that video. Re: that it was not very “scientifically” witty or funny. It resonated as foolishly risky.

  11. Blobulon

    I love the idea of funny ads to make science interesting.
    It is such a shame to see it done by perpetuating revolting gender stereotypes.
    The fact that no one (who commented), not even Phil noticed this just shows how deeply embedded these concepts are in our society.

  12. i love science world, i live in vancouver so i have been many times (called telus world of science now i believe) you should come visit, that would be awesome.

  13. RobT

    @ Blobulon – what gender stereotypes are you talking about? That only women are stalkers? Women eating ice cream? Sorry, I’m just not getting it since there are men stalkers as well, and men who speak really fast. You must be one of those overly sensitive politically correct people who see something wrong in everything.

    However, these are funny ads that get people thinking about science while laughing at the same time.

    Plus, I don’t get what would be NSFW with the Ice Cream ad. There is no nudity or graphic violence, which is the only reason it would be NSFW at any company I’ve ever worked at. Must be something to do with the US.

NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »