Sandy art, kids' futures

By Phil Plait | June 14, 2012 3:22 pm

The company that makes OMO washing machine detergent wanted to have a fun ad showing how it’s OK for kids to get dirty. They commissioned JOOheng Tan, an award-winning sand sculptor, to make three huge backdrops for the ad campaign, showing the imagination of kids at play.

Why am I writing about this? Because the backdrops they chose for the ad show kids being an astronaut, an archaeologist, and a physicist:

See the apple falling near her head? I missed that at first in the small image, but it’s obvious in the bigger one. Very cool. Ads of the World has more info and more pictures, too. They’re wonderful, so go look.

They also made a lovely time lapse video showing the making of the sand sculptures and the kids playing.

Nice. I know it’s a soap ad, but this is the sort of thing we could use a little more of: encourging kids to be kids, encouraging them to be scientists and explorers, and encouraging them to use their imaginations.

After all, science is imagination.

Tip o’ the shovel and pail to This Is Colossal, which has more background on all this too.

CATEGORIZED UNDER: Cool stuff, Piece of mind, Science
MORE ABOUT: OMO, sand sculpture

Comments (9)

  1. Josh

    An archaeologist does not excavate dinosaurs! That is a paleontologist.

  2. Matt B.

    That is absolutely amazing artwork, especially since I get the impression each one was done in less than a day. I love the gigantic pickax too. It is annoying, though, that it said “3-times world champion” when it should be “3-time world champion”. Maybe they could do a fourth picture for the job of grammarian.

  3. Chris

    @1 Josh
    He was an archaeologist who made an unexpected discovery :-P

  4. VinceRN

    “…this is the sort of thing we could use a little more of: encourging kids to be kids, encouraging them to be scientists and explorers, and encouraging them to use their imaginations.

    After all, science is imagination.”

    Exactly my parenting and educational philosophy.

    The commercials are awesome, inspiration and educational for kids. Even the fact that advertising executives and artists might be unclear on the whole archeology/paleontology thing is educational for kids.

    Childhood should be full of dirt, as well as wonder, questions and answers. Curiosity, amazement, exploration, science, and the mess they make and even the bruises, scrapes and tears they bring are important for kids.

  5. Joe

    That is too cool for words. The kids had a ball almost as much fun as mud angels.

  6. I’d like to see more spots like this here in Italy. It’s probably less expensive end more effective than hiring famous actor faces like may firms do here.

  7. JMW

    …this is the sort of thing we could use a little more of: encourging kids to be kids, encouraging them to be scientists and explorers, and encouraging them to use their imaginations.

    Take chances! Get messy! Make mistakes!

  8. ginckgo

    The first one should be “Palaeontologist”. Unless it’s a dragon, then it would be “Archaeologist” :)

  9. Gumba Masta

    Well, maybe it’s one of those dinosaurs that built the pyramids? In his tomb? Then it would be archeology.

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