Tag: University of Colorado

When a University helps promote nonsense

By Phil Plait | November 9, 2010 11:10 am

skepticalhippoHave you heard about these Power Bands, or Power Balance bracelets? The claims by the manufacturer and at countless demos are that these bands improve balance, flexibility, endurance, and strength by employing holograms which send frequencies that somehow interact with your body’s frequencies or electric field or glaven or some other undefinable manifestation.

Yeah. You can imagine what I think about that. And if you can’t, I’ll be clear: that claim is complete nonsense. Literally, it makes no sense. Holograms don’t emit anything, frequency or otherwise; there’s no such thing as your body’s frequency; and there’s no way inside the laws of physics that a rubber band with a cheap plastic hologram in it can affect your body, unless a) you’re allergic to rubber, or 2) it hits you at meteoric velocities.

We clear? OK.

So why on Earth would such a product be sold with a University logo on it? Yet, that’s what’s happening with the University of Colorado, among other institutions. Power Bands are being sold with the CU logo on them.

Now let me be careful here. These bands are being sold by the Power Force company online, as well as by the CU Athletic Department. The Athletic Department is separate from the University itself, and is the entity that licenses the logo used ("Ralphie" the buffalo).

Still, unsurprisingly, some local skeptics have taken exception to this, and have contacted the University about it. What did surprise me was how dismissively they were rebuffed. Read More

NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »