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« Bad News: Smog Loves Climate Change
Aliens Wreak Havoc on Great Lakes Economy »

Forbes Out-Greens Green Consumerists

Forbes.com has a good piece up about how not to get duped by greenwashing construction and home design brands. It describes in concise, user-friendly detail exactly why so may products that have green seals on them are harmful to the planet.

Forbes Building This makes Forbes greener, at the moment, than a whole lot of Web and print publications out there that have “green” in their titles. The problem with green-oriented sites is often that the editorial impulses encouraged by the publishing business—generally there is somebody like Meryl Streep in The Devil Wears Prada, and that person is generally saying, ‘get me some big beautiful pictures of things people can buy’—are inherently pretty un-green. The idea, as Forbes points out, is to go to the salvage yard, not the boutique, and to never replace anything when you don’t have to. You shouldn’t chuck your old linoleum floor in a landfill so you can install the green-friendly floor you saw on Greenoramatopiafuntime.com.

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July 16th, 2008 Tags: construction, Forbes, Greenwashing, home decor
by Benjamin Nugent in culture, waste | 29 comments | RSS feed | Trackback >

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    • About Better Planet

      Benjamin Nugent covers the latest enviro news for Better Planet. The portents of disaster will be balanced with reflections on what various governments, organizations, and individuals are doing to prevent the worst.

      Benjamin is the author of American Nerd: The Story of My People. He's written for The New York Times Magazine, GQ, Time, New York, and n+1.

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