I’m here in Orlando giving a keynote speech to Disney executives about how we are all connected to the world’s natural resources.
The theme of my speech is putting images with actions, connecting the light switch, if you will, to the polar bears. And Disney is quite a place to speak about images. It’s all about images here: the cast (which is how Disney refers to its employees) are well-trained on all aspects of the resort. The one character they all seem to know is Jiminy Cricket. He’s the character Disney uses to speak about green initiatives throughout the Disney family, and I must say all the family members seem to be interested in what he has to say, whether it’s the volatile organic compounds found in paint (Disney avoids VOCs in paint for this reason), to the sustainability of vegetation in the Animal Kingdom, or to the new type of fireworks the company is looking into to replace its iconic show each evening over the Magic Castle. There is a general sense of wanting to do more good.
Still, the biggest talk is about the baby elephant about to be born. After almost two years, his mother (it’s a boy) is ready–any minute now–to give birth.
It also jibes with the big question that kept being put to me on how to better engage children in environmental issues. To me, that’s easy. Children are already engaged. They want to learn more about animals and nature. They are naturally curious. So the opportunity for Disney to provide even better information about the environment to kids is huge.
I hope they continue to improve their programs and highlight environmental friendliness. By the looks of it they will. But certain things get in the way. The city of Orlando, my hybrid taxi driver tells me, has banned the use of Prius’s as vehicles for hire. The cars, he explained, don’t fit the luxury image the city believes it should portray to visitors.
Disney, with 60,000 employees at Disney World alone is by far Orlando’s biggest employer. I ask them to complain. I plan to. And if you live there, you should too.
Since when does the government get to arbitrarily define what luxury is?
Luxury, as my speech explains, is the opportunity nature affords us to live off its resources. It doesn’t mean excess, even though many, tragically, believe that is how it should be defined.