This makes Forbes greener, at the moment, than a whole lot of Web and print publications out there that have “green” in their titles. The problem with green-oriented sites is often that the editorial impulses encouraged by the publishing business—generally there is somebody like Meryl Streep in The Devil Wears Prada, and that person is generally saying, ‘get me some big beautiful pictures of things people can buy’—are inherently pretty un-green. The idea, as Forbes points out, is to go to the salvage yard, not the boutique, and to never replace anything when you don’t have to. You shouldn’t chuck your old linoleum floor in a landfill so you can install the green-friendly floor you saw on Greenoramatopiafuntime.com.