Because it just happens that right now is the moment that GM and Chrysler are in a PR/marketing duel over whose electric car is the Next Prius. Both are coming out with new models in 2010, the Chevy Volt for GM, which is promised to get 100 mpg, and three or four different models from Chrysler (depending on what you count as an electric car), like the Dodge EV, which is supposed to get 150 miles from an electric charge.

Since this is the single greatest area of competition between two of our top three auto makers at the moment, a lot of those 25 billion federal dollars will probably go, indirectly, to the intensive marketing of electric vehicles. The closest thing to a propaganda campaign our government is allowed, in our free-market society, that isn’t an anti-smoking effort.

Image: flickr/Derek Farr

If you’re done mourning David Foster Wallace, a literary ally of environmentalism, you might consider getting started on mourning Philip Clapp, who spent his career refuting ridiculousness of the Bob Lutz variety. The United States does not have an environmental lobby the same way it has a tobacco lobby, but Clapp’s National Environmental Trust was the closest thing. As its director, he pressured Clinton, Bush, and even Gore, to take serious action on climate change, advocating in vain for the Kyoto treaty. He later moved to the Pew Charitable Trusts, where he lampooned Bush’s weak, late, concession to some form of American involvement in an international treaty on emissions.  Let’s take a moment to remember that environmentalism needs pinstriped Capitol Hill operators with integrity, as well as the rumpled journalists/artists/farmer types.

Image: flickr/Rockershirt 

Basically, the Volt can go 40 miles without using any gasoline, and plugs into any old home socket. It takes a few hours to recharge. Only when you’re taking long trips do you need to use gas; the gas motor kicks in after 40 miles and takes you another 300. It uses less electricity a year than a fridge.

The only problem: It’s not really viable as a mass-market business proposition yet. It’ll probably cost about $40,000, and GM doesn’t expect to make a significant profit, even with that hefty price. So while in my wildest dreams it becomes illegal to make any other kind of family car in 2011, that’s not going to happen without destroying the American economy.

Image: flickr/jurvetson

But of course the American public is fickle and freaked out about gas, and so the SUVs and light trucks that used to account for 60% of GM’s sales in the USA aren’t selling like they used to. As a consequence, GM just posted its 3rd biggest quarterly loss in its history. The leasing of SUVs has taken the biggest hit, because nobody wants to buy the used SUVs anymore–they’re now selling at a quarter of their original value. It is tempting to resort to karma talk here.

Call me a socialist, but wouldn’t it be better for everyone if making catastrophically large ski-transport vehicles was against the rules, so everybody would just stick to the fuel-efficient cars they want whenever there’s an oil crisis?  This is a pretty clear example of the free market not behaving like the benevolent god libertarians want it to be. More like a spoiled mercurial toddler or a crackhead.

Image: flickr/Rick Harris