Is Clean Coal Ready for Primetime?

Do you remember BP’s Beyond Petroleum ad campaign in the 2000s?  As a writer at Adweek noted in 2010 (in the wake of BP’s disastrous Gulf of Mexico oil spill), the campaign “has always been borderline ludicrous, positioning the oil company as essentially anti-oil (or post-oil).”

Well, if that was ludicrous, what do we call the idea of clean coal, which the coal lobby has successfully propagated in recent years?

Over at Slate, I have a new piece that argues, “Clean coal is no joke.”