Wanna smell like dirty socks? Old fashioned folks may opt to forego doing their laundry, or wear weeks-old clothes from a gym locker. But the in crowd has a new option: a perfume based on the aroma of Stilton cheese! Yep, kid you not, the Stilton Cheese Makers Association commissioned an aromatics firm to create Eau de Stilton. It is part of their Stick on the Stilton 2006 campaign, to encourage people to eat more Stilton cheese. The perfume is described as featuring a
symphony of natural base notes including Yarrow, Angelica seed, Clary Sage and Valerian
And the manufacturer claims the scent is more “earthy and fruity” and not like “old socks.” A Stilton association spokesman was quoted as saying:
Blue Stilton cheese has a very distinctive mellow aroma and our perfumer was able to capture the key essence of that scent and recreate it in an unusual but highly wearable perfume
A rather brave female employee of the manufacturer tried out the product and noted
I’ve had the perfume on all day and none of the men complained.
I don’t know about you, but on the rare occasion I sport perfume, I’m looking for a little more than “nobody complained.” I wonder if it makes people hungry? Perhaps a new form of aromatherapy – a perfume that makes you eat cheese?
The cheesemakers are approaching a British model/actress Cat Deeley to hawk the product, with the theme The Cat that got the Cheese (groan…). For those cheese-lovers out there , the perfume will be available on the official Stilton cheese website above. Personally, I’m holding out for Eau d’Epoisse – if you’re going to smell like dirty socks, you might as well go all the way!