A physics student here at UC Davis, Austin Sendek, has launched a campaign to add another designator to the list of numeric SI prefixes such as kilo-, mega-, etc. to cover 1027: hella. For example, 1 hellagram would be 1027 grams, or 1000 yottagrams.
The term “hella” is one I first heard my sister-in-law utter in the context “that ski run was hella fun!”, which I immediately took as a shorthand for “a hell of a lot of”. I’ve since learned that it originated, reportedly, in San Francisco to mean just that, or “very” in general, as in “that tee shirt is hella awesome” – it’s not an uncommon utterance to hear here in northern California.
And, 1027 is hella big, to be sure. A hellasecond is ten billion times the age of the universe, and the mass of the earth is about 6 hellagrams.
Who decides such things? The International Bureau of Weights and Measures, that’s who. They added yotta in 1991. Sign the petition to them at the facebook site!