Nut Up or Shut Up

By Sean Carroll | September 22, 2010 8:45 am

Observe as a striving young author demonstrates how to fluster an innocent morning TV host by dropping quotes from Zombieland. (If you don’t get the first clip, press pause and go to the menu on top.)

DayPortPlayer.newPlayer({articleID:”841556″,playerInstanceID:”FEB04E69-C718-D8E8-2B18-8543AE193B23″,domain:”xetv.web.entriq.net”});

There is a lesson here, in the reaction to the title The Calculus Diaries. You write a book to emphasize the fun and conceptual side of math, to reach an audience that doesn’t traditionally pick up science books. How do you get them to buy a book with “Calculus” in the title? Zombies and Vegas help, but it’s an uphill battle.

CATEGORIZED UNDER: Science and the Media
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Cosmic Variance

Random samplings from a universe of ideas.

About Sean Carroll

Sean Carroll is a Senior Research Associate in the Department of Physics at the California Institute of Technology. His research interests include theoretical aspects of cosmology, field theory, and gravitation. His most recent book is The Particle at the End of the Universe, about the Large Hadron Collider and the search for the Higgs boson. Here are some of his favorite blog posts, home page, and email: carroll [at] cosmicvariance.com .

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