Pepsi Galaxy, Pepsi Universe

By Sean Carroll | October 26, 2010 2:48 pm

Warning: following links may lead to places no thinking person was meant to go. At least that’s what I discovered when I was reading this Discoblog post about a recent branding fiasco involving the Gap. I was led to a Times article about the incident, thence to a Gawker post, and ultimately to an investigation of Pepsi’s new logo. You know the one I mean:

Pepsi_Logo

How much thought do you think went into creating this bit of branding genius? Even better, of what did those thoughts consist?

Wonder no more! Here is the full marketing document prepared by the marketing group that reveals the unique blend of physics, theology, symbolism, art, and a certain je ne sais quoi that made this landmark of design possible.

Excerpts presented below the fold without further comment, which could only be superfluous.

pepsidavinci

pepsicircles

pepsienergy

pepsigravity

pepsiuniverse

CATEGORIZED UNDER: Arts, Miscellany
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Cosmic Variance

Random samplings from a universe of ideas.

About Sean Carroll

Sean Carroll is a Senior Research Associate in the Department of Physics at the California Institute of Technology. His research interests include theoretical aspects of cosmology, field theory, and gravitation. His most recent book is The Particle at the End of the Universe, about the Large Hadron Collider and the search for the Higgs boson. Here are some of his favorite blog posts, home page, and email: carroll [at] cosmicvariance.com .

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