I can’t come up with a better phrase for this video than Peter Coles did: “patronizing drivel.” And YouTube users — not always the most discriminating bunch — agree, giving it “55 likes, 1,848 dislikes.”
They mean well. It’s a video from the European Commission on Research and Innovation, trying to get girls interested in science. A noble goal, and we should be thinking of innovative ways to make it happen.
The problem is that whoever made the video clearly starts from the assumption that girls hate actual science, and therefore the route to increasing their interest is to pretend that science is all about lipstick and sunglasses and runway models draped in pink. Science isn’t actually about that. But science is interesting! For girls and boys alike.
If you want to make science seem exciting to girls, it helps to start from a perspective that science is interesting to all human beings, and that girls are human beings.