Jeans Designed by Lions and Tigers Are a Win-Win for Zoos

By Robert Young, University of Salford | July 10, 2014 10:50 am
zoo jeans

Fashionably mauled denim. Courtesy Zoo Jeans

This article was originally published on The Conversation.

A Japanese jeans maker has found a new way of capitalizing on zoo animals. Zoo Jeans is producing jeans “designed by dangerous animals.” Denim is wrapped around tires, which are then thrown to the lions who enjoy ripping and biting at the material. This produces that all-important designer, distressed look.

Rather than simply being a marketing gimmick, there is actually value in this from an animal welfare perspective. Involving lions and the zoo’s other large carnivores in the activity is part of what’s called environmental enrichment. This is the provision of stimuli to help improve well-being. It’s a win-win activity for many zoos, who can make alternative profits from their animals, which tend to be used to provide extra facilities for them.

The end result - this pair "designed" by lions.

The end result – this pair “designed” by lions.

Wrapping denim around a tire to make enrichment devices for toothy carnivores is just one way that zoos have profited from their animals’ hobbies over the years. Since their inception, zoos have looked for different ways to fund their activities. London Zoo when it first opened would let in penniless visitors for a cat or dog to be fed to the carnivores. Visitors with money were offered other things to keep themselves amused as they looked at the animals.

Rides, Artwork and Dung

One popular activity at zoos has been elephant rides, which expanded out to other animals. The Artis Zoo in Amsterdam used to offer paying visitors ostrich rides until one day when the ostrich took off with a hapless visitor on its back. The ride only ended some 10 miles from the zoo when the ostrich collapsed from exhaustion. These days, animal welfare and human safety regulations have rightly put an end to such animal rides in many countries.

Zoo Jeans’ use of zoo animals in its design process is not the first creative role that animals have played. Chimpanzees and elephants have been given paint brushes and blank canvases to create their own artwork. Perhaps the most famous example is Congo the chimpanzee, an artist admired by Pablo Picasso. He was introduced to art by zoologist Desmond Morris and, since his death, London Zoo has sold pieces by him for more than $25,000. There has even been a chimpanzee art competition. I for one support this activity as the stimulus involved is enriching for the animals involved and the money made is fed back into their welfare.

Team Building

An elephant taught to paint in Thailand. Credit Toa55 / Shutterstock

An elephant taught to paint in Thailand. Credit Toa55 / Shutterstock

Many zoos around the world have found a lucrative market in collecting the feces of large carnivores for gardeners or foresters. Funnily enough, this isn’t a kind of luxury fertilizer. In fact, it’s to repel the small carnivores that roam our streets. Domestic cats and foxes communicate their presence in a territory by marking it with feces and they recognize when this has been done by another member of their species or another carnivore. The system is like traffic lights: if the fecal matter of another individual or large carnivore is new then small predators read this as a red light but if it is old then it is green for go.

Thus, gardeners can spread lion or leopard dung around the borders of their garden to keep out unwanted small carnivores such as the neighbor’s cat. Foresters can use this dung in a similar manner to protect trees from deer damage. But obviously the process needs to be frequently repeated; happily most zoos have a constant supply of said material.

A number of zoos have now gone into attracting corporate business clients, and one of the things that always sells is team-building activities. Companies are given the task of building environmental enrichment devices for the zoo animal of their choice. The team has to choose an animal, observe it and then build it the object of its dreams. Once built, the newly made enrichment device is safety-checked by a zookeeper, before being sent down the animal enclosure’s chimney.

Playing the role of Father Christmas for a giant anteater is more fun and challenging than you can imagine. Having spent much of my career working on environmental enrichment, I can tell you it is one of the most rewarding activities you can undertake with captive animals. It can also play an important role in helping revive zoos that are in decline.

Zoo Jeans are auctioning off their creations, with all profits going toward preserving the environment at their local zoo and the WWF.

The Conversation

CATEGORIZED UNDER: Living World, Top Posts
MORE ABOUT: conservation
  • http://www.mazepath.com/uncleal/qz4.htm Uncle Al

    An interesting and multiply beneficial application of capital punishment presents itself to pay Cable. Ditto sequelae to national border control.

    • Edward

      what?

      • Don’t Even Try It!

        Uncle Al…No speaka da Engleesh!

  • Captain Slog

    Some guys in America did something like this to a pile of cheap jeans they bought.
    What these guys did, though, was lay them out on a sloping bank and shot the crap out of them with shotguns and pistols. After that, they washed them and sold them for hundreds of dollars each.
    I don’t know what they’d call them. “Shot to Buggery” I’d imagine.

  • DodgeMiniVan

    I would love to have an Elephant painting hanging on the living room wall in my house. What a conversation piece it would be.

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