Collective False Memories: What’s Behind the ‘Mandela Effect’?

By Caitlin Aamodt | February 16, 2017 1:45 pm

berenstain-bears

Would you trust a memory that felt as real as all your other memories, and if other people confirmed that they remembered it too? What if the memory turned out to be false? This scenario was named the ‘Mandela effect’ by the self-described ‘paranormal consultant’ Fiona Broome after she discovered that other people shared her (false) memory of the South African civil rights leader Nelson Mandela dying in prison in the 1980s.

Is a shared false memory really due to a so-called ‘glitch in the matrix’, or is there some other explanation for what’s happening? Broome attributes the disparity to the many-worlds or ‘multiverse’ interpretation of quantum mechanics.

When not directly observed, electrons and other subatomic particles diffract like waves, only to behave like particles when a measurement is made. Essentially, it’s as if these particles exist in multiple places simultaneously until directly observed. The Nobel Prize-winning physicist Erwin Schrödinger explained this strange concept with the ‘Schrödinger’s cat’ thought experiment in 1935. If a cat were placed in a box with a radioactive-decay-detector rigged to break a flask of poison when activated, a decaying particle existing as a wave would yield two simultaneous macroscale realities – one where the cat is alive and one where the cat is dead. Although, upon observation, one could see that the cat is either dead or alive, some quantum physicists such as the late Hugh Everett III – who first proposed the many-worlds interpretation in 1957 – have speculated that both realities exist … but in separate, parallel universes.


The Discover editors talked about the ‘Mandela effect’ in the fourth episode of “It’s Only Science.” Listen now, or subscribe on iTunes.


It’s important to keep in mind that the many-worlds interpretation was developed to explain the results of physics experiments and not the Mandela effect. Nonetheless, Broome believes that her shared memory isn’t actually false, and that she and others who remember a different past were actually in a parallel reality with a different timeline that somehow got crossed with our current one.

More recently, people on Reddit and other websites have identified further instances of the Mandela effect, including shared memories that the children’s book series ‘The Berenstain Bears’ used to be spelled ‘Berenstein Bears’ and that there was a movie called Shazaam in the 1990s starring the US comedian Sinbad.

Regardless of what really happened, there’s no denying that shared false memories exist. Can neuroscience provide an alternative hypothesis for what’s really going on, without evoking quantum physics? There are several concepts that might explain something so strange. First, it’s important to remember that a memory is made up of a network of neurons in the brain that store the memory. The physical location of a memory in the brain is often called an ‘engram’ or ‘memory trace’. During consolidation, the memory trace is transferred from temporary sites such as the hippocampus to permanent storage sites in the prefrontal cortex.

Prior learning creates a framework for similar memories to be stored in close proximity to each other. This framework is known as a ‘schema’. One bit of evidence for this comes from a 2016 study on human semantic memory – long-term memories of ideas and concepts devoid of personal detail. To parse the terrain, researchers used functional magnetic resonance imaging (fMRI) to show that similar words are stored in adjacent regions of the brain, and even created a ‘semantic map’ of language in the human cortex. Another recent study confirmed that shared memory traces are organised in similar ways from one individual to the next.

Although we might think of memories as being strengthened when recalled, the truth is actually more complex. Recalling a memory reactivates the neurons composing the memory trace, spurring them to form new connections. The altered circuitry then becomes stable again, and the memory is ‘reconsolidated’.

Reconsolidation can reinforce learning over time by strengthening neural connections and allowing the formation of new associations.

But obviously, taking a memory trace apart and putting it back together again makes that memory vulnerable to losing its fidelity. Here’s an example: at some point in their education, most Americans learn that Alexander Hamilton was a founding father but not a US president. However, when a study on false memory investigated whom most Americans identify as US presidents, the subjects were more likely to incorrectly select Hamilton but not several actual former presidents. This is likely to be because neurons encoding information about Hamilton were frequently activated at the same time as neurons encoding information about former presidents. Because neurons that ‘fire together wire together’, a connection between past presidents and Hamilton could gradually become strong enough that you would incorrectly remember Hamilton as a former president himself.

The Hamilton study could also help to explain why groups of people share false memories, as with the mystery of Shazaam. First, there was a children’s movie called Kazaam (1996) starring Shaquille O’Neal as a genie. Then, some people falsely remember another 1990s film, perhaps a rip-off of Kazaam, called Shazaam, starring the comedian Sinbad as a genie. Although Shazaam never existed, there are hundreds of people online who claim to remember it.

There are several reasons for this. First, a large number of general associations increase the probability that a false memory could emerge. Twin films with similar concepts being released at around the same time were common in the 1990s. Sinbad had a different movie out that same year called First Kid, which – like Kazaam – involves the hero coming to the aid of a wayward boy. And Sinbad had also previously released Houseguest (1995), the poster for which has an image of his head coming out of a mailbox, perhaps abstractly resembling a genie emerging from a lamp. Sinbad is an Arabic name, and the story of Sinbad the Sailor is often associated with encounters with genies. Sinbad’s bald head and goatee resemble a typical genie portrayed in the media. Sinbad also dressed up like a genie for a movie marathon he hosted in the 1990s, which almost certainly contributed to the ‘memory’ of Sinbad playing a genie. Besides similar associations laying the groundwork for a false memory to form, the other main factors in this instance are confabulation and suggestibility.

The Redditor EpicJourneyMan recounts an extremely detailed account of Shazaam from when he was working in a video store in the 1990s. In his post, he describes buying two copies of the movie and having to watch each several times to verify that it was damaged after renters complained. He then proceeds to describe the movie plot in great detail.

If Shazaam never existed, how does he have such a detailed memory of the movie? This is most likely an instance of confabulation, or the brain’s attempt to fill in missing memory gaps by adding fabricated facts and experiences. Unlike lying, confabulation is not intended to deceive, and the person confabulating fully believes that the ‘remembered’ details are real. Confabulation is associated with a wide array of neurological disorders, including stroke, brain injury, Alzheimer’s, Korsakoff syndrome, epilepsy and schizophrenia, but it can also happen in healthy subjects (as anyone with a memory of ‘President Hamilton’ can attest). Instances of confabulation in healthy people increase with age and are thought to be due to age-related changes to the medial temporal lobe, including the hippocampus, and the prefrontal cortex. These brain regions are important for memory encoding and retrieval, and fMRI studies over the past decade suggest that decreased functioning in these regions underlies false memory.

Confabulation seems to be more frequent in the face of repeatedly unpacking a memory; in other words, someone like EpicJourneyMan, who regularly ordered children’s videos and watched them to find damaged tape, is more likely to confabulate a specific memory from that material.

A third force driving the Mandela effect is suggestibility, the tendency to believe what others suggest to be true. When misinformation is introduced, it can actually compromise the fidelity of an existing memory. This is exactly why in a court of law an attorney can object to ‘leading questions’ that suggest a specific answer. In short, the leading question: ‘Do you remember the 1990s film Shazaam that starred Sinbad as a genie?’ not only suggests that such a film actually exists, but could even insert a false memory of having viewed it.

Although it might be tempting to believe that the Mandela effect is evidence that parallel realities exist or that our universe is a glitchy simulation, a true scientist must test his or her alternative hypothesis by trying to disprove it. In light of known cognitive phenomena that can give rise to shared false memories, it’s highly unlikely that some of us are actually from an alternative universe crossing timelines with the present one. Nonetheless, the Mandela effect is still a fascinating case study in the quirks of human memory. For those who love thinking about how the mind works, it is perhaps even an example of the truth being stranger than fiction.Aeon counter – do not remove

 

This article was originally published at Aeon and has been republished under Creative Commons.

CATEGORIZED UNDER: Mind & Brain, Top Posts
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  • Ronnie Solbakken

    I think the smoking gun of the “Mandela Effect” would be something like believing that Winnie the Pooh was actually a crocodile and not a bear. But it’s almost never even close to being that severe. It’s always about the smallest changes of a word – a single letter (or 3-4 letters in a longer word or sentence), and we know that these things are possible within the same reality.

    For instance, remembering Moomins when it’s actually called Moomin, is easy because Moomins is a anglicized pluralization of the finnish word Moomin. So imagine that americans are now told that it was Moomin all along, when all of them distinctly remember Moomins with an “s”.

    In this case, it’s not a reality shift, it’s just a translation. And in pretty much every other case I’ve read about, it’s about how people have popularized something that is incorrect, so obviously you remember an incorrect thing because the human brain is built to recognize patterns and not tiny, unimportant details.

    “Magic mirror on the wall” is inconsequentially different from “Mirror mirror on the wall”. “Mirror Mirror” has more rythmic word of mouth, which means that it’s almost self-explanatory that “mirror mirror” is gonna be remember. Especially if there exist subtitling or translations that literally changed it to “mirror mirror”.

    Also, keep in mind that the western world is largely christian. Some people may have chosen to avoid the word “magic”, perhaps in a time when the word was more popularly associated with psychedelic drugs or even a re-emergence of occultism or such. So it makes perfect sense if a children’s movie like Snow White would now tell people that “mirror mirror” is the correct whereas “magic mirror” is wrong.

    When you then later learn the truth, you think “magic mirror” is wrong because “mirror mirror” is literally what you remember.

    • Michael Arana

      You have it exactly in reverse. The differences WOULD BE small because usually the product is the result of a decision that was made at some point in the past. For example, in one reality VolkswagOn had no split in the middle of the logo. In the other reality, VolkswagEn has the split. A decision was made a long time ago, to decide between whether the logo should have the split or not. Reality split into two worlds where each event occurred. That’s roughly how the theory goes.

      • D.O.T

        THAT’S WHY IT’S CALLED A THEORY (Cause yar it be farfetch’d)

    • Jakalyn Dee

      It’s not that trivial for me. The year our family moved to another state has changed, changing the place where I started school, or I skipped kindergarten, but I remember well and even have a class picture. The earth has changed position on astronomy sites, like NASA, but not in certain old textbooks from college. And something way too personal to write about here has changed also and it is very, very painful. Something is happening to people and I don’t claim to know what it is, but it isn’t trivial for those of us who are experiencing the difference. I could care less about product labels and cartoon bears and what the evil witch said. I found all of that mildly amusing. I’m looking at a major difference in my life. And yes, I’ve been to a Doctor and a Shrink. No one finds me to be insane or demented. They have no explanation and merely find it interesting. Maybe all you non affected people just aren’t paying attention, or maybe your mind control was more thorough than mine was. (heheh) I don’t mean to be disrespectful about that, but hey! Who knows? Besides, people who aren’t going through this take it upon themselves to say that it is our group who has false memories. Really? It’s not the scientific process to assume things. No worries though. Whatever this is our brains are going to file away the stuff that doesn’t make sense and life will go on.

      • James A Blackman

        way too much Synchronicity a concept, first explained by analytical psychologist Carl Jung, which holds that events are “meaningful coincidences” if they occur with no causal relationship yet seem to be meaningfully related. AND I can count on every day being nothing at all like the one before, with things being so oddly different,

        • Jakalyn Dee

          Thanks for the response. There is so much going on I can’t account for.

      • Steven Michael

        Your not crazy as I and many others have experienced the same thing

        • Jakalyn Dee

          Good to know I’m not alone. Thanks.

      • onyx welborne

        I know this was posted a while back, but I am going through the same. I recently have had something even more odd than the mandela effect happening in my life, but I’m too afraid to put it out here. I wish you the best!

        • Jakalyn Dee

          Even odder than Mandela? That is very intriguing. To add to the entry I made, I cannot find my kindergarten class picture, and I know I was looking at it a few years back, though I can’t remember how long ago.
          Being as old as I am it is difficult to verify anything, because the records have either been warehoused or destroyed.

        • Suzuki35

          me too! something more odd..and very real is literally happening… I even have proof..some ignore me when I show it.. one person..sees and believes….. people just aren’t ready maybe…something is off… timing maybe

          • James Clay

            dude i want to see it. this A universe sucks. i know im from the E because i know damn well it was berenstein bears. not berenstain. i bet the A part of me got my dream and myself E is stuck in this miserable A universe. i want out man

      • F. G. Williams

        I believe you. Don’t let condescending “talking heads” get you down. Watch the CERN “Happy” video and pay attention to the papers held by the physicist in the cluttered office: “Bond #1” and “Mandela.” They joke about both the Mandela Effect and people going through wormholes. Just think of it as us all being uninformed, unwilling participants in a scientific study.

      • Suzuki35

        it is painful and does emotionally hurt very badly. so no way its about an a or an e in berenstain… I agree… feels like a death.. or by time swapping/gaps.. we certainly feel someone died.. its practically like body snatching as far as feelings go.. like our own families are not even our own families.. without love and memory what is a family anyway.. and many of us feel a gap… our memories.. make us feel disconnected from them..like it was someone else’s life..they call it “depersonalization” and say here take some meds… but far too many of us are waking up to something.. cell memory/passing on memories of a dead loved one…. (parasites do that for us) may have even made us think we ARE/WERE that person but we are only having a memory of them… like a clone on replay.. as for loving that life/being so much… this is why all religions mention this.. death and resurrection as well as “regeneration” and more… people will deny it and call you crazy truth may be too painful for them.. it involves deception after all and schisms in the brain…….for me.. it is beyond painful.. so I don’t know what your personal issue was..but I can relate because mine is also excruciatingly painful…. a mix up that causes severe confusions deaths and yes even abuse. ..of loved ones.. is all I see around me daily on the news….people’s HEARTS feel beyond betrayed and discarded….. and we cant even “reach” them… and its a horrific feeling…

        • Suzuki35

          sick and tired also of strangers telling me “mentally ill” they can go to hell…. we know what we know and feel…. they have an agenda I can feel it.. theyre the ones lying… it always comes out if you confront them even a little bit.. (they get angry) why angry if it isn’t personal and theyre just a stranger? I get this all the time now… people are acting weird… but they’ll tell you…you are ..its called gaslighting.. there is certainly something they don’t want us to know… definitely feels like a huge mistake… and theyre telling us nothing you can do so just move on….and I cant….

      • Suzuki35

        yep my psychiatrist even said he doesn’t even so much as think I am depressed or anxious. go figure..its regular people who aren’t even doctors at all who are gaslighting.. trying to convince people they are crazy.. its never a doctor.. its just all of them… people.. family friends co workers mostly online! like people who would post here.. just everyday people.. they seem ANGRY…. at strangers for even daring to mention something is off…theyre angry and abusive! so I KNOW something is up as the world I grew up in and remember.. people/strangers were NOT this angry and verbally abusive all the time….feels as if they want “control”…….theyre not your parent/guardian or even friend.. not a doctor literally nothing and no one… to you.. yet they have crossed boundaries.. and dare to convince you of anything…its too much… its wrong….its not natural human communication… they have no…goodness….

        • WoundedWarr1or

          I concur that people seem more angry then I ever remember; I have been saying this to family and friends for a couple of years now. I normally just read posts, and very seldom reply. I am talking about total strangers, like food shopping and the like. I just thought maybe it is the economy or the like, a,d they cannot take it out on coworkers, family, etc. I no longer go shopping during day time hours, and go late at night because who needs the aggravation. The other thing is, being a military guy over half my life, many of us do not take hard right or left political positions, at least that I knew in uniform. It just seems odd to me how the left has reversed itself in respect to free speech and violence; as a matter of fact it seems as if they now eat their own who pave been life long left, but are not in lock step. Something just seems off, but I certainly cannot nail it down. Google & NASA share a quantum computer, and maybe it is a beta test .. I just do know, but keep looking for answers.

          • Suzuki35

            I also find myself staying home more in daytime..going to grocery store at night..seems like people want to fight me..and I am a woman! not one that looks like someone who would fight whatever that means.. but I thought so! (demure/shy keeps to self) I wanted to say that as far as being more inclined to stay inside/or fearful out there at times..its hard to just mentally brush off as nothing the amount of strangers who talk to me in public.. as if they know me.. that’s disconcerting… they know something I don’t.. I have zero clue.. cant be that many so called mentally ill people….not buying that..so yes something else is going on…they speak to me very sure about whatever it is they said (it varies) but what they say depends on “knowing me” and ive never seen them in my life.. its not hi the weather is nice today… its about me… its weird!!! made me a recluse and fearful and almost guilty feeling for NOT knowing….. shows how much a human can be convinced of things if enough people say it until we agree (gaslighting works this way too) I wonder what Bible means by a strong delusion sent to believe a lie… has to be a specific lie? or varies from person to person? or a worldwide phenom type of lie???

        • STFUdonny

          I’m not angry. People can believe whatever they’d like. They’re simply wrong. Memory is faulty that’s all.

          • Suzuki35

            youre not correct. memory not faulty since its OUR memory and “not yours” you are faulty for saying so, how does it feel? I don’t expect it to feel like anything! since you are not involved.. (like a stranger…) no emotions…for you or from you.. would be needed or wanted….or even opinions…one day you will learn that…no one is waiting for you to…

          • James Clay

            well said, the ones from this universe parallel dont understand because they never switched. therefor will always and will be judgemental towards anyone from the E parallel

        • Kmeares

          It really is just memory. Its not that your memory is bad and mine is good, its that both our memories are terrible. People have a really distorted idea of how memory works. As Adam Connover put it (in Adam Ruins Everything) Memory is less like a recording and more like a wikipedia page that ANYONE can just hop on and edit. We change it ourselves due to personal bias or to reflect how we want to think of ourselves instead of how we actually acted,
          to fit what we think should have happened… Do a little research on the problems with eye witness testimony or the false memory syndrome that was rampant in the 70s and 80s (during the Satanic Ritual Abuse scare). Honest, intelligent people misremember things all the time. It doesn’t mean you are stupid, or inferior just that your memory is as flawed as everyone elses.

          For what its worth at least one of the popular Mandella effect examples hit me too. I’ve always thought of them as the Berenstein Bears. When I first heard about this i was dumb founded till I looked it up and realized I was wrong. I don’t think I’ve slipped into another dimension or had a glitch in the matrix or whatever version you want to go with I just accept that my memory isn’t as perfect as I’d like to imagine.

      • STFUdonny

        “…year our family moved to another state has changed”
        No it hasn’t.
        “I’ve been to a Doctor and a Shrink. No one finds me to be insane or demented.”
        That’s because they are unfamiliar with your past and are humoring you.
        …”people who aren’t going through this take it upon themselves to say that it is our group who has false memories. Really?”
        Yes. Really. But feel free to stick with your wormhole theory.

    • Robert

      Well written Ronnie. I try to stress to people the importance of a thing called PATENT INFRINGEMENT when diving into these conversations. When some company produces and markets a product they are selling under a name that is strongly similar to the original product name. It wouldn’t be that difficult to market a book titled Winnie The Poah and start selling them at the local dollar store. Legg’s panty hose, Avonn beauty products, chief Boyardi…..

      What grabs me most about this story is the idea that memories are physically compartmentalized in specific areas of the brain. Specifically, whenever i am having difficulty recalling the name of a person that i might be thinking about, i will start to mentally recite the alphabet. When i get to the letter associated with the name of the individual i am trying to recall, my brain will usually automatically place their name into the forefront.

      A{andy, adam, alfred…}
      B {byron, brian, brody…}
      C {charlie, chris, cory…}
      D {david, duke, donnie….}
      E (EVAN) that’s his name….

      I usually dwell on each letter for about 3 seconds before moving on to the next letter. It takes about a minute or so, but by association the actual name surfaces within a very brief span of time.

    • Michael Lasley

      The time line closest to us will be the most similar so it will be the small details that has been changed not large ones. Winnie wouldn’t be the pooh because he is “pooh bear” The name would have to be changed as well. Time lines can best be explained with string theory or in this specific instance M-theory. This is a proven credible theory that speaks of universes stacked like pancakes and at some parts they touch which creates a wormhole that can cause timelines to cross.

      • James Clay

        just like dukes of hazzard. almost like it had warped to this parallell universe as well. because you seee more people freaking out of the flag on the hood of the car then you ever did as a kid. also this mandela effect has got the whole world violently divided. kind of like mixing bad fruit with good fruit…not good. i definitely bet CERN has something to do with this effect

    • Suzuki35

      I have thought this too ..like why are all the mandela effects about how a word is spelled vs how its sounded out… so I thought its just our minds playing tricks on us but after reading response to you.. I find that intriguing too… the reason that it would be little and small…. an actual decision made ..tiny ripple effects that indeed seem to have no bearing on outcome… like light green vs dark green on a cartoon characters shirt…of COURSE itd be obvious if a bear was an alligator instead…..but if someone/something was trying to match… they can mess up a bit too…. for example.. allah in quran (believe in islam or not.. I don’t!) but if he is some entity (azazel he says he is in fact according to book of enoch “I taught you about art of war and weapons/leader of nephilim who did mate with human women etc).. says in quran “allah disdaineth not to COIN the “similitude” of everything right down to a gnat”..he is admitting there to THAT……. lamentation 2-3 in Bible tells daughter zion…. the “lord” FORGOT the earth.(footstool).. (how do you forget earth..exists?) bet he didn’t know… she is “kept from the face of the dragon” jeremiah is hinting there about dna trafficking as well “they were “worth” their weight in gold” etc.. you have to read between the lines…..he says he SAW him “kill them all not one survived” he watches heaven and earth simultaneous and relays whats happening…. this lord goes from full wrath to saying “after I pour out all wrath on you ill sing songs over you” well…….anyway…allah says he did that….. made a copy…. because he wanted his own “perfected lampstand no matter how much they detest it” he says…..always feels like two fighting over one element.. it cant be shared or spread so thin.. between two.. in two different time zones..something will snap! “with a loud noise heaven and earth will pass away/sky will roll up as a scroll…. no place found for sun or moon” it didn’t exist due to a ripple effect or time travel which undid something its called Rhett gone to UNDO your own BIRTH…like if you went back and caused two people to NOT meet for example.. your parents then didn’t meet “woe to you and your children when they shall begin to say blessed is she who NEVER gave birth” ……

  • http://www.mazepath.com/uncleal/qz4.htm Uncle Al

    WHAT DO WE WANT? Evidenced-based science.
    WHEN DO WE WANT IT? After peer review.

    • tap

      I would prefer it BEFORE nonsense is released…

  • OWilson

    Humans are the most easily manipulated species from birth. It serves them well if the influences are naturally positive or benign, like some religions/

    But they can become demonic terrorists if subjected to other darker indoctrination.

    To paraphrase my learned associate Aristotle, “Give me a child until he is seven, and I’ll show you the man!”

    Or Lenin, who said, “Give me just one generation of youth, and I’ll transform the whole world!”

    Shouldn’t we be a little more careful about where we send our kids to school! :)

    • Lanternlit

      It was the Jesuits who said “give the child until he is seven.”

  • http://www.RealityShifters.com Cynthia Sue Larson

    Some of the most convincing cases of Mandela Effect have to do with groups of people notice, as in the actual case of Nelson Mandela, that someone who’s died is inexplicably now alive again. Typically, this may be a well-known celebrity on the periphery of one’s awareness, and usually not a close family member, colleague or friend. People noticing how strange it is that a particular celebrity is alive again thus seek an explanation at that time for what is going on–and why so many of us all remember, for example, that Nelson Mandela died while in prison many years ago. Now that cognitive psychologists such as Jerome Busemeyer and Peter Bruza are now documenting and writing books about such things as “Quantum Models of Cognition and Decision,” and finding probabilistic quantum mathematical models best describe human thinking–it seems we are getting starting to gain useful scientific tools for viewing Mandela effect and reality shift case studies such as these.

    I’ve been researching and documenting the Mandela Effect in my books, such as “Reality Shifts” and “Quantum Jumps” and on the realityshifters website since the 1990s, and have conducted surveys indicating that reality shifts and Mandela Effects are observed by a growing percentage of the population. I also host the (free) “Living the Quantum Dream” radio show and podcast out of Boston, Massachusetts, on the DreamVision7 Radio network where I interview researchers on the cutting edge of quantum sciences, such as Dr. Jerome Busemeyer, and Dr. Johnjoe McFadden.

    While people who have not yet experienced Mandela Effects and reality shifts might like to believe people’s minds are somehow fallible, I’d prefer to direct our attention to work on the placebo effect being done at Harvard that is starting to provide some solid scientific research to support the possibility that sometimes we really are experiencing jumps from one physical reality to another on a larger scale–much as we ought to expect to occasionally observe if quantum physics phenomena (like entanglement, superposition of states, tunneling and teleportation) are happening at all scales and beyond the so-called “quantum realm.”

    We might then notice that at the same time when Americans are enjoying a doubling of efficacy of the Placebo Effect, we also “just happen” to be also increasingly noticing the Mandela Effect.

    https://uploads.disquscdn.com/images/9edb09e1490506711b7503b46b4a34fc14c392baebf4a9593430e6dffcca56c1.jpg

    • Claude Taylor

      I see this effect on action everyday. For instance. My mother and I go to a store. I purchase an item. Bring it home and place it on my computer desk. The next morning when I awaken I notice the item is gone. I ask my mother if she moved it and she has no recollection of us purchasing that item, or going to the store. Sometime it’s the next morning. Sometimes a day or two later. The item reappears exactly where I originally placed it. I then explain to my mother that the item has returned and now she is telling me she doesn’t remember me telling her the item disappeared nor does she remember telling me that we didn’t go to the store. This has happened severeal times in my life and with different people involved. I have always blaned it on a multiverse

      • OWilson

        Occam’s Razor!

        You may be a closet poltergeist, or she may be senile. Or both!

        • Don Huntington

          I prefer Claude’s explanation to your rival hypotheses. Either of them might seem more probably but Claude’s “multiverse” is so much more fun. I hope he’s right, not you.

      • Stephen Bushell

        I have to admit I totally agree with you, I have had many many experiences like this with my kids, I’ve been blaming them as well for the missing singularity until tonight I watched max s ( the 13 year old genius) theory, this can explain why things appear to disappear and reappear in the house, but when this happens negative energy can be created, the Mandela effect is spreading and spreading and speeding up, why? Where has it come from?

        • Claude Taylor

          This may sound crazy but I believe someone has come up with a time travel device and what we are seeing are the after effects

          • Lyle Wileytwo

            CERN

          • James A Blackman

            YES!!!!!!!! YES YES I’ve only been aware of this word or thought for about 5 hours as i had some odd things happen to me lately and this M.E. was an answer and the first thing I thought was they’ve perfected time travel and now we are seeing some early benign errors?

        • D.O.T

          Because people are getting more and more idiotic

        • D.O.T

          God has left the server

    • Don Huntington

      So interesting! It goes along with my fundamental belief that the universe is stranger than we can possibly imagine. Except that you seem to be imagining some of the strangeness. Thanks for sharing.

      • James Clay

        imagining? so your saying more than a million people are imagining that it was Beren’stein;’ bears rather than Berenstain? i highly doubt that would be imagination. to much of a coincidence that most people would remember these exact things that seem to have never happened. you only dont remember it because you are from this parallel universe.

      • empressenskye

        Fortunately there are many people out in the world finding and collecting physical evidence of these discrepancies or as you say “imagining”. The universe IS stranger than you can imagine but the question you should be asking is: who and why? This isn’t some random universal imagining happening. Someone or something is steering this ship. But you know, thanks for commenting 😉 #neverforget

        • Don Huntington

          Good comment!
          I used to be a fundamentalist Christian but now the only thing I am sure of is that when we get to the other side — if there is an other side — it will be a “forehead slapper.” I’m sure the reality is wonderful, whatever the ship is or wherever it is going. “Quantum entanglement,” for example is real. We see a small tip of what I’m sure is a massive reality.

  • Erik Bosma

    How about the Believing Rumours Without Bothering to Research Them effect. Ask any religious person especially the ‘fundamentals’.

    • Aaron

      How about the “Be Sure To Only Discuss The ‘Believing Rumors Without Bothering To Research Them’ Effect With Religious People You Know Haven’t Researched Them” Effect.

      Wouldn’t want anyone to point out your straw man. 😉

    • STFUdonny

      What about the Force Religious Bashing Into Absolutely Every Single Conversation Effect? Ask any atheist jerk off.

  • Erik Bosma

    Hey!!! Is believing this tripe about a Mandela Effect not also an instance of the Mandela Effect.

    • Michael Arana

      NO.

    • Stephen Bushell

      Yes

    • Stephen Bushell

      Sorry that yes and no lol

  • Erik Bosma

    Help… I’m stuck in an endless Mandela Effect Loop.

    • Stephen Bushell

      We all are, most just don’t know it

    • Stephen Bushell

      We all are

  • joseph2237

    Ever been to a magic show. Everyone knows there is no rabbit in the hat but they don’t have any facts to challenge what there eye sees.Same thing when the assistant is sawed in half. The Mandela effect can only work when there are to facts to challenge what the car sales man is saying.

  • http://www.blondahl.ca Samuel Blondahl

    That Berenstein bears thing really bugs me.

    • Kimberly Valadez

      It should. I have photos of Berenstein bears books, email me
      queenofclean1231@gmail.com

      • Brenda

        I have a Berenstein Bears book from when I was little (70’s) I remember it as Berenstein and when I first saw it mentioned in the Mandela effect I ran down and grabbed my bin of books as “proof” that it was spelled with an “E” To my surprise, my 1970’s book now said “Berenstain” It’s bugged the heck out of me.

  • Edward Zitherhands

    Schrödinger didn’t create his famous cat to explain quantum effects but to make fun of them. He was showing how absurd it would be if they were true. He and Einstein were two holdouts for hidden variables.

  • Pace Yrself

    I was reading an article or a comment that said that people may have confused Nelson Mandela with Stephen Biko who was another well-known resister of apartheid and did die in prison in the late seventies. So the above article may explain people’s false memories of that.

    However, I have always been aware of spellings of words since I was a small child. One day around 2008 or 2009 I was in the children’s section of the library looking for a book for my grandchild. I saw a display of Berenstain Bears books and this stopped me in my tracks. This was before I’d seen anything on the ‘net about the controversy or heard of the Mandela Effect.

    I’ve heard of them since I was a child and my own children watched the show on PBS and read their books. I know it was Berenstein Bears and I doubt anything could convince me otherwise. The son of the authors said their name was Berenstain and it came about because when their ancestors came to America the immigration clerk mispelled their name. That’s an interesting story but it doesn’t explain the confusion.

    • Michael Arana

      There is a reality where the Immigration clerk didn’t misspell their name. That’s the reality I came from. And the name was BERNstein, not BerENstein or BerENstAin

    • Clark Onetwo

      The reality where I was from had Frankenstain, Albert Einstain, and had a game show called Win Ben Stain’s Money. Now, I’m stuck in this stupid world where it’s Frankenstein, Einstein, and Stein. I want to go back!

    • D.O.T

      I come from the reality from which Hillary Clinton won, I want to go back.

      • Roy Summers

        no Bernie Sanders won!

    • Suzuki35

      in Bible when things stick out for any reason we usually look up name meanings…in case its trying to tell us something..? I looked up Berenstain/stein..(both surnames exist ) and.. I forgot.. vague but I feel like it said some Jewish men changed their names to that to hide from Nazis? ill look it up again… Ukrainian Jews were compelled to assume a “German sounding” surname in 1787 and Lithuanian Jews were asked to follow suit in 1797. Their task: to choose a name that sounded German but that had personal significance to them.
      says it means “kosher” clean….

  • Kimberly Valadez

    Please help explain how I was sent photos of actual Berenstein Bears books, and a man standing outside a JC Penny store (not JC Penney….feel free to email me, more than glad to send the photos.

    • Clark Onetwo

      I have photos of UFOs, ghosts, the Loch Ness monster, Bigfoot, and Santa Claus

  • Poweredbyrogue

    Okay see this is what’s tripping me out. I never really paid mind to the whole “Mandela Effect” Till one day my sister randomly came to me and she was like hey how do you spell That show with the bear family in a tree. I was like oh you mean the “Berenstain Bears”? She said ya only you remember it like that. I was confused she showed me everything’s on the internet from videos to old books saying it was ” Berenstien Bears”. So I was like oh well damn that’s weird but if that’s what it’s saying then okay. So fast forward to now my sister comes to me and she’s like they CHANGED IT. I was like they changed what? She tells me remember the whole Bersti(e)n bears thing? I said oh ya. So she shows me and to my disbelief it was all written I’m “A” and it was never “E” when I fully debated with my on self so that for a fact I knew changed right before my eyes so fucked up

    • Michael Arana

      How long ago was the first incident when you remember it being spelled with an “A” ?

  • Magnettic3 Three

    Just remember the movie “V for Vendetta” or watch it. It will explain that we are being manipulated and polarized by Google (Zuckerberg is Illuminati member), and Great Powers of the world and their companies/owners for their agenda (money, control of society, etc.). There is no mandela effect, false memories, no nothing. Its a bunch of nonsense – names were changed, all effects on movies and audio, yt, etc. all changed by graphic/audio/video tech’s to control society and create doubt, and polarization of society – make people easy to control. How do we know what we are told by Google or TV or news is actually real? If you spill the beans your shut down, killed or fired for many- Newscasters, Holywood actors, Leaders etc. All innocence and sacredness is being destroyed. The example of Berenstein Bears is good – taught us to have morals. When you change it to STAIN – what does it mean? It stains our childhood memories and innocence.

    • Michael Arana

      Except the Mandela Effect isn’t just things from pop culture. People have personal stories as well, including myself. the problem with personal stories is that there is no way to verify them.

    • Stephen Bushell

      This is true as well

  • MJ_Lewis

    Professionals intentionally use different word or visual associations to remember things. The rest of us do it naturally to various degrees. 100% sure Fabeze “was” spelled Fabreeze! The commercials were so ANNOYING, that product is forever etched in my brain. Also, 100% Depend “was” spelled Depends! You can still find plenty of jokes on the internet with the punch line “Depends” The jokes would have never proliferated as “Depend” or “It Depend”; doesn’t work. Also, Berenstein, not Berenstain. As a child, the “stein” made me think Jewish, which “stain” would have never invoked. How could that be a false memory?
    The BIGGER QUESTION and implication is if someone is toying NOW with spelling and movies in the past to change the future, what is next, Economies, Religions, Nations,…? Based on the history of mankind (violence, war, slavery) and the fact that there is no tech invented for good that man has not used for evil; if in fact, someone has discovered time travel or wormholes to other parallel dimension (secular perspective), the temptation to play G-d with this immense power, even with the best intentions, will ultimately lead to the destruction of the human race or at a minimum a complete upheaval of all that we know to include personal histories. Science with a humanist view thinks, “if we use the scientific method and take reasonable precautions, whats the worst that can happen”? Mans violent history has progressed as mostly a gradual process with occasional cataclysms and disintegration of cultures and order. Tech has made it a smaller and more dangerous world with civilization walking a tightrope between 7th Century, 20th Century and Globalist/Futurist world views. At best, new tech of this nature, will be like Madam Curie, killed by the discovery of an invisible property she did not fully understand. Many theories point to CERN. Mandela Effect first appears around 2005. This is before CERN began their full scale experiments of which many critics suggested the tech could destroy the universe. Prior to bringing that system on line, there would have to have been a proof of concept for the tech before it was built, which could easily be presumed to be prior to 2005 and could have caused the first ripple in time. If you have a Christian or spiritual world view, the descriptions allude to an opening between the physical (matter) and spiritual (anti-matter) realms. In this case, humanity is at the mercy of whatever intent is on the other side of the hole. Outside the pursuit of holiness and righteousness, which leads to G-d, all other manifestations of the spiritual, even when “appearing” as angelic or light, have been deception and evil in nature. CERN is on the same path as Curie, but with more immediate and far greater ramifications than the nuclear bomb.

    • Stephen Bushell

      Exactly and it’s these technologies that are distorting time and space , the world has created many issue s but the real issues here is why ‘they’ are doing it. They are playing at God pure and simple

  • Kristy Richie

    I first learned about the Mandela Effect with the Berenstein Bears (it almost drove me crazy lol) but lost interested for a while. Recently though, more and more are resonating with me. For example, the Morton’s/Morton salt. I remember being taken aback when I was shopping and went to grab salt, buying the only brand I was familiar with and realizing it wasn’t labeled correctly. It was missing its ” ‘S “. I was confused but didn’t think much if it at the time. Then recently I watched a YouTube video on it and was skeptical thinking there had to be an explanation so I took it upon myself to research the history of the company. I even emailed them and received a surprising response. I did a video all about it including the emails from the company I first learned about the Mandela Effect with the Berenstein Bears (it almost drove me crazy lol) but lost interested for a while. Recently though, more and more are resonating with me. For example, the Morton’s/Morton salt. I remember being taken aback when I was shopping and went to grab salt, buying the only brand I was familiar with and realizing it wasn’t labeled correctly. It was missing its ” ‘S “. I was confused but didn’t think much if it at the time. Then recently I watched a YouTube video on it and was skeptical thinking there had to be an explanation so I took it upon myself to research the history of the company. I even emailed them and received a surprising response. I did a video all about it including the emails from the company
    I first learned about the Mandela Effect with the Berenstein Bears (it almost drove me crazy lol) but lost interested for a while. Recently though, more and more are resonating with me. For example, the Morton’s/Morton salt. I remember being taken aback when I was shopping and went to grab salt, buying the only brand I was familiar with and realizing it wasn’t labeled correctly. It was missing its ” ‘S “. I was confused but didn’t think much if it at the time. Then recently I watched a YouTube video on it and was skeptical thinking there had to be an explanation so I took it upon myself to research the history of the company. I even emailed them and received a surprising response. I did a video all about it including the emails from the company.

    • Stephen Bushell

      Very clever that u wrote that in action and the words play with your head very very interesting stuff

  • Dreams Never Die

    At least we arent stuck in groundhog day.

  • The guru

    When I saw the footage of the JFK assassination I was instantly taken aback by the presence of the roll bar behind the front row of seats.
    I had no recollection of ever seeing that before.
    Nobody had prompted me or suggested anything…it was just obviously very different from 30 years of memories.
    I also do not remember seeing 6 people in the car (only 4) and I also recollect different actions by JFK when first hit and a different subsequent reaction of Jackie.

    As for the spellings and logos changes, well not too sure, although things like David Lettermans speech at the Oscars and all the awards given to Sex ‘in’ the City are certainly very suggestive of something strange going on.

    However, the JFK thing was visceral and palpable: I was instantly aware that the footage was different

  • The guru

    When I saw the footage of the JFK assassination I was instantly taken aback by the presence of the roll bar behind the front row of seats.
    I had no recollection of ever seeing that before.
    Nobody had prompted me or suggested anything…it was just obviously very different from 30 years of memories.
    I also do not remember seeing 6 people in the car (only 4) and I also recollect different actions by JFK when first hit and a different subsequent reaction of Jackie.

    As for the spellings and logos changes, well not too sure, although things like David Lettermans speech at the Oscars and all the awards given to Sex ‘in’ the City are certainly very suggestive of something strange going on.

    However, the JFK thing was visceral and palpable: I was instantly aware that the footage was different

    • Michael Arana

      Same here. The people who DON’T notice that anything was ever different, are the ones with faulty memories! That’s the irony of this situation.

      • D.O.T

        yeA LuK aT mE! I hAs faulTy mEmorY. Bitte töte dich dummkopf.

    • Donovan Bryan
      • The guru

        Yes Donovan, that is the new 6 seater footage that astounded me

        • Donovan Bryan

          notice in pic it also shows only 4 in car

          • The guru

            Donovan, I think that top pic shows Connelly and his wife laying down ie still shows 6 in the car, just hard to see them.
            Also, all of those pics show a rollbar behind the front row of seats, which was not there in my memory.

  • Vince Watkins

    Caitlin, Schrödinger’s Cat was his attempt to mock, not explain.

  • Donovan Bryan

    I swear I can go to a lake, put out an intertube, then have a cardboard monster on it, take a fuzzy picture, and everyone will say they have seen it too, just like lockness.
    it is same as yawning, if you do then someone else will also yawn.
    so I don’t trust in these false memories

    • D.O.T

      Oh thank god someone else whom shares my idea

  • D.O.T

    The Mendela effect is actually just a scenario of when people augment their memories to make it fit to them and not to what actually happened or was there, NO ALTERNATE DIMENSIONS HERE!

    • Brian Waldbart

      Have you proved that they are not there?

      • D.O.T

        Have you proved that they are there?

        • Brian Waldbart

          Yeah come on over and I’ll show you

          • D.O.T

            How about no

  • https://www.youtube.com/user/Marakanis David Fried

    Everyone calm down, this simulation is simply having a server hiccup that’s causing updates to be slowly rolled out over each neural network. These take several seconds, which in simulation time can seem like many years, but eventually everyone will be on the same timeline as the update finishes. In the meantime, enjoy the Mandela effect, as you’ve dubbed it. It won’t last.

    • D.O.T

      OOOOoooOoooOooooo spooky

  • The guru

    There was no prompting when I looked at the new JFK footage.
    I looked at it for another reason and noticed it had changed. Then typed in “JFK assassination changed” into Google and found the term Mandela Effect, first I’d heard of it.
    When I saw the footage had changed I simply could not believe it, thought it must be a joke. However, I then could not find any footage of the 4-in-the-car footage I had grown up with….then I started to get seriously freaked out.
    But I repeat: I had not heard of the Mandela Effect when I noticed the JFK footage was different

  • KK

    I asked someone I worked with if she was too young or if she remembered Sinbad back in the 90s. She remembered quite a bit about him. I asked her if she remembered him in a movie. She responded by saying yes, in a genie movie, and proceeded to describe a movie and what he wore. I was excited and asked her what it was called and she said Shazaam. I then got really excited. I said, only at that point, are you sure it wasn’t Kazaam and she said no it wasn’t…. that that was another movie. She remembered that one as well and remembered Shaq in it. I was careful not to lead her in my questions. BTW she had never heard about the Mandela effect or that Sinbad was never in a genie movie.

  • Rob Blakey

    Hamilton is on money. Thats why people think he was a president.

  • Shannin Vogt

    I remember that movie and wanted to watch it a few years ago. But what o was remembering was the simular movie starring Shaq O’neal.

  • John Berry

    It is real. I wasn’t a believer till I experiences something that changed, then changed back (Apollo 13 movie went from “we have”, to “we’ve had”, and back to “Houston, we have a problem”)

  • William Robinson

    Three that come to mind for me are Mona Lisa smiling now, the last supper now has modern Glass tumblers, and south america is way too far east. I’m sure these are memory screw ups, but all were noticed by me without suggestion, my differences of note were noticed by others enmasse, and speaking of the Mona, I’ve spent many many times trying to isolate what could possibly considered a smile, never could. Now, to me, she has a smirk which sticks out like a sore thumb. I first thought it was photo shopped. Anyway I always knew ur memory could play tricks, but for me, the Mona Lisa I know, is gone.

  • STFUdonny

    There are perfectly rationale explanations for this “phenomenon”. The fact that people simply will not except them is quite telling. They even suggest that anyone trying to talk some sense into them is “angry”, and should mind their iwn business. Lol. People right here for example. The explanation is very simple….your memories are wrong Sorry it’s true. NASA did not send you through a wormhole. Lol.

  • Dunwithdumb

    Sorry, but there is something weird going on here. Because why would people collectively have only one particular mistaken memory of a jingle, brand name, spelling, etc.? Why not five or six different memories? It absolutely was “Mirror, mirror on the wall.” And several others. I don’t know what it is, but something’s off. CERN may well be the source of it all.

  • Randal Powell

    I think if it is parallel universe or alternate reality it happened sometime in the late nineties to late 2000. Cause I believe its gen x that remember most of theses things. Some global tragedy or maybe even man made events cause shifts that alter our reality as we know it. Major explosions or other natural disasters bend our universe into others in a ripple effect

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