Carl Zimmer writes about science regularly for The New York Times and magazines such as DISCOVER, which also hosts his blog, The Loom. He is the author of 12 books, the most recent of which is Science Ink: Tattoos of the Science Obsessed.
It’s been nearly 87 years since F. Scott’s Fitzgerald published his brief masterpiece, The Great Gatsby. Charles Scribner’s and Son issued the first hardback edition in April 1925, adorning its cover with a painting of a pair of eyes and lips floating on a blue field above a cityscape. Ten days after the book came out, Fitzgerald’s editor, Maxwell Perkins, sent him one of those heart-breaking notes a writer never wants to get: “SALES SITUATION DOUBTFUL EXCELLENT REVIEWS.”
The first printing of 20,870 copies sold sluggishly through the spring. Four months later, Scribner’s printed another 3,000 copies and then left it at that. After his earlier commercial successes, Fitzgerald was bitterly disappointed by The Great Gatsby. To Perkins and others, he offered various theories for the bad sales. He didn’t like how he had left the description of the relationship between Gatsby and Daisy. The title, he wrote to Perkins, was “only fair.”
Today I decided to go shopping for that 1925 edition on the antiquarian site Abebooks. If you want a copy of it, be ready to pay. Or perhaps get a mortgage. A shop in Woodstock, New York, called By Books Alone, has one copy for sale. The years have not been kind to it. The spine is faded, the front inner hinge is cracked, the iconic dust jacket is gone. And for this mediocre copy, you’ll pay a thousand dollars.
The price goes up from there. For a copy with a torn dustjacket, you’ll pay $17,150. Between the Covers in Gloucester, New Jersey, has the least expensive copy that’s in really good shape. And it’s yours for just $200,000.
By the time Fitzgerald died in 1940, his reputation—and that of The Great Gatsby—had petered away. “The promise of his brilliant career was never fulfilled,” The New York Times declared in their obituary. Only after his death did the novel begin to rise to the highest ranks of American literature. And its ascent was driven in large part by a new form of media: paperback books.