Tag: linguistics

The More Names Change, the More They Sound the Same

By Julie Sedivy | February 7, 2013 2:08 pm

Julie Sedivy is the lead author of Sold on Language: How Advertisers Talk to You And What This Says About You. She contributes regularly to Psychology Today and Language Log. She is an adjunct professor at the University of Calgary, and can be found at juliesedivy.com and on Twitter/soldonlanguage.

 

These days, I can’t seem to keep straight which of his friends my son is hanging out with on any given day—was it Jason, Jaden, Hayden, or Aidan? Their names all have a way of blurring together. My confusion reflects a growing trend for American boys’ names to sound more and more alike, according to a recent New York Times piece reporting on data gathered by Laura Wattenberg of BabyNameWizard.com.

It’s not as if the pool of available names is shrinking though. Quite the opposite. A couple of generations ago, parents mostly stuck with a handful of tried-and-true classics (James, Richard, William); the ten most common names were shared by more than a third of boys in 1950. These days, only nine percent of boys sport the ten most common names. But this recent burst of innovation in names shows more restraint than variety when it comes to their sounds. For example, 36 percent of newborn American boys have names that end in “n”, as compared to just 14 percent in 1950.

This might seem paradoxical, but in fact, it’s a fairly typical aspect of name invention (as my co-author Greg Carlson and I have discussed in our book Sold on Language). When creating a new word of any sort, whether it’s a common noun, verb, baby name or even a brand name, there’s a tendency to gravitate toward known sound patterns. Truly original names, like Quatergork, or Ponveen haven’t yet made it into my son’s social circle. Novelty, it seems, thrives best when it’s a variation on the familiar.

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CATEGORIZED UNDER: Mind & Brain, Top Posts
MORE ABOUT: language, linguistics, names

Does Speaking in a Second Language Make You Think More, or Feel Less?

By Julie Sedivy | May 30, 2012 8:45 am

Julie Sedivy is the lead author of Sold on Language: How Advertisers Talk to You And What This Says About You. She contributes regularly to Psychology Today and Language Log. She is an adjunct professor at the University of Calgary, and can be found at juliesedivy.com and on Twitter/soldonlanguage.


Should homosexuals should be allowed to serve in the military? Let me rephrase that: Should gay men or lesbians be allowed to serve in the military?

You may have detected within yourself a subtle emotional shift between these two questions. For many Americans, according to a 2010 poll by CBS and The New York Times, those subtly different gut reactions actually led to different responses depending on how the question was worded; people were more receptive to having “gay men and lesbians” than “homosexuals” in the military.

The poll reflects one of the weirder aspects of human cognition: that for all of our capacity for rational, analytical thought, we can have different feelings about the same thing—even make different decisions about it—depending on the language used to talk about it. This phenomenon, known as the framing effect, creates some brisk business for marketers and political communications experts. For example, Frank Luntz, a high-profile consultant for Republican candidates, earns his keep by testing the emotional vibrations set off by language, and keeps lists of words that work, and words that don’t. In advancing a conservative agenda, for example, you should never use phrases like public health care, drilling for oil, or tax cuts; you should instead say government-run health care, energy exploration, and tax relief. (You can find a brief video profile of Luntz and his techniques here, taken from the 2004 PBS documentary The Persuaders.)

That’s probably no way to run a democracy. After all, the economic impact of reducing taxes is the same whether you call it cuts or relief. And it’s probably no way to make investment choices either, or a decision about medical treatment, or render a verdict in a murder trial. So one of the most useful questions that psychology can answer is what can be done to shift the mind away from an instinctive, gut-reaction mode to a more thoughtful and deliberative one.

In an intriguing study reported in the April 2012 issue of Psychological Science, Boaz Keysar and his colleagues found that bilinguals were immune to framing effects and other cognitive biases—but only when working through problems in their non-native language.

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CATEGORIZED UNDER: Mind & Brain, Top Posts

Votes and Vowels: A Changing Accent Shows How Language Parallels Politics

By Julie Sedivy | March 28, 2012 1:13 pm

Julie Sedivy is the lead author of Sold on Language: How Advertisers Talk to You And What This Says About You. She contributes regularly to Psychology Today and Language Log. She is an adjunct professor at the University of Calgary, and can be found at juliesedivy.com and on Twitter/soldonlanguage.

There’s been a good bit of discussion and hand-wringing lately over whether the American public is becoming more and more politically polarized and what this all means for the future of our democracy. You may have wrung your own hands over the issue. But even if you have, chances are you’re not losing sleep over the fact that Americans are very clearly becoming more polarized linguistically.

It may seem surprising, but in this age where geographic mobility and instant communication have increased our exposure to people outside of our neighborhoods or towns, American regional dialects are pulling further apart from each other, rather than moving closer together. And renowned linguist William Labov thinks there’s a connection between political and linguistic segregation.

map of North American dialects
Dialect regions as defined by the Atlas of North American English

In the final volume of his seminal book series Principles of Linguistic Change, Labov spends a great deal of time discussing a riveting linguistic change that’s occurring in the northern region of the U.S. clustering around the Great Lakes. This dialect region is called the Inland North, and runs from just west of Albany to Milwaukee, loops down to St. Louis, and traces a line to the south of Chicago, Toledo, and Cleveland.

Thirty-four million speakers in this region are in the midst of a modern-day re-arrangement of their vowel system. Labov thinks it all started in the early 1800’s when the linguistic ancestors of this new dialect began to pronounce “a” in a distinct way: the pronunciation of “man” began to lean towards “mee-an”, at least some of the time. But it wasn’t until the 1960s that this sound change began to trigger a real domino effect.

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CATEGORIZED UNDER: Mind & Brain, Top Posts
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