Tag: timeu.se

The Internet Pulses With the Rhythms of Human Life

By Neuroskeptic | September 11, 2012 9:30 am

Neuroskeptic is a neuroscientist who takes a skeptical look at his own field and beyond at the Neuroskeptic blog

Life is dominated by the Earth’s cycles. Day and night, spring and autumn, change the environment in so many ways that almost all organisms regulate their activity to keep up with time and the seasons. Animals sleep, and many hibernate, moult, and breed only at certain times of the year. Plants time the growth of seeds, leaves, fruit and shoots to make the most of the weather.

But what about humans? We sleep, and women menstruate, but do other biological cycles affect our behavior? The Internet has offered researchers a unique resource for answering this question.

For example, according to research published recently in the Archives of Sexual Behavior from American researchers Patrick and Charlotte Markey, Americans are most likely to search for sex online during the early summer and the winter.

The authors looked at the Google Trends for a selection of naughty words and phrases, and this revealed a pretty marked 6 month cycle for searches originating from the USA, with two yearly peaks in the search volumes. The words were related to three categories: pornography, sex services (e.g. massage parlors), and dating websites.

Google Trends searches for 'pornography' related words over time
Google Trends searches for pornography-related words over time

This image shows the graph for pornography searches—the grey line—with an idealized six-month cycle also shown for comparison, the black line. The data show a strong twice-yearly peak. The picture was similar for two other categories of sexual words: prostitution and dating websites.

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