I bought the flexaway system about a month and a half ago, and have been using it diligently about three times a day trying for about 70-80 reps. I have noticed that my face has lifted and toned, and my jaw line has tightened, and my neck looks much tighter. I am very pleased with the product, although the customer service is not too good – it definitely works. My boyfriend has noticed a real difference. I do other manual exercises for my eyes and upper cheek muscles, but this device has even helped to tighten up my upper face. So far, I am very pleased with it.

HI.
I think the above website should answer a lot of your questions and concerns. I know it did mine.

In short, it is an improved facial flex from a previous version. While there is only one Facial Flex, my understanding is that there are similar facial exercisers:

1) Flex Effect is strictly facial resistance training CD’s and a book (i.e. strictly exercises with no apparatus) at

http://flexeffect.com/

2) Facial Flex has a mouth piece (with exercising):

http://facialconcepts.com/

Hope this helps, Mary