“The Chocolate Happiness Undergoing More Pleasantness (CHUMP) study was designed to compare the effects of dark chocolate, milk chocolate and normal chocolate consumption on happiness.”
The problem wasn't the blindness of the study but the selection of the participants. They should've asked them what kind of chocolate they preferred from the beginning.
This article was part of the journal's "Holiday Humor" issue:
Holiday humour In keeping with our annual tradition, CMAJ presents an eclectic exultation of evidence-free exaggeration and premeditated preposterousness. In this year's Holiday Review, you will learn what cellular telephones reveal about the cognitive neurology of physicians at conferences, marvel at the compelling cost-utility analysis of repealing the law of gravity, realize why there are few randomized trials involving chocolate, revel in how an Internet sports database flouts pesky privacy laws, discover how snot and urine can aid in medical career guidance, explore cutting-edge therapies for the musically impaired and usher in a new dimension of aural analysis with your very own stereophonic stethoscope. From everyone at CMAJ, happy holidays.
DiscoBlog is DISCOVER's compendium of quirky, funny, and surprising science news from the edge of the known universe. It's written by Andrew Moseman and Smriti Rao, and edited by Eliza Strickland. Email tips, suggestions, or complaints to estrickland [at] discovermagazine.com.
June 23rd, 2009 at 9:57 pm
The problem wasn't the blindness of the study but the selection of the participants. They should've asked them what kind of chocolate they preferred from the beginning.
June 29th, 2009 at 1:16 pm
This article was part of the journal's "Holiday Humor" issue:
Holiday humour
In keeping with our annual tradition, CMAJ presents an eclectic exultation of evidence-free exaggeration and premeditated preposterousness. In this year's Holiday Review, you will learn what cellular telephones reveal about the cognitive neurology of physicians at conferences, marvel at the compelling cost-utility analysis of repealing the law of gravity, realize why there are few randomized trials involving chocolate, revel in how an Internet sports database flouts pesky privacy laws, discover how snot and urine can aid in medical career guidance, explore cutting-edge therapies for the musically impaired and usher in a new dimension of aural analysis with your very own stereophonic stethoscope. From everyone at CMAJ, happy holidays.
July 1st, 2009 at 3:35 am
That's why we posted it on April 1