NCBI ROFL: Acronym win: the CHUMP study

By ncbi rofl | April 1, 2009 7:54 pm

“The Chocolate Happiness Undergoing More Pleasantness (CHUMP) study was designed to compare the effects of dark chocolate, milk chocolate and normal chocolate consumption on happiness.”

CATEGORIZED UNDER: eat me, NCBI ROFL, ridiculous titles
  • Deray

    The problem wasn't the blindness of the study but the selection of the participants. They should've asked them what kind of chocolate they preferred from the beginning.

  • weillguy

    This article was part of the journal's "Holiday Humor" issue:

    Holiday humour
    In keeping with our annual tradition, CMAJ presents an eclectic exultation of evidence-free exaggeration and premeditated preposterousness. In this year's Holiday Review, you will learn what cellular telephones reveal about the cognitive neurology of physicians at conferences, marvel at the compelling cost-utility analysis of repealing the law of gravity, realize why there are few randomized trials involving chocolate, revel in how an Internet sports database flouts pesky privacy laws, discover how snot and urine can aid in medical career guidance, explore cutting-edge therapies for the musically impaired and usher in a new dimension of aural analysis with your very own stereophonic stethoscope. From everyone at CMAJ, happy holidays.

  • Mer

    That's why we posted it on April 1 :)

  • Pingback: NCBI ROFL: Ritter Sport chocolate – check. “When Harry Met Sally” DVD – check. Publication – check. » Womaniser Info()

  • Pingback: NCBI ROFL: Ritter Sport chocolate – check. “When Harry Met Sally” DVD – check. Publication – check. | Discoblog | My Blog()


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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl


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