DISCOVER Magazine. Science, Technology and The Future
Current Issue
Subscribe Today »
  • Renew
  • Give a Gift
  • Archives
  • Customer Service
  • Facebook
  • Twitter
  • Newsletter
  • Health & Medicine
  • Mind & Brain
  • Technology
  • Space
  • Human Origins
  • Living World
  • Environment
  • Physics & Math
  • Video
  • Photos
  • Podcast
  • RSS
Discoblog
« Looking for Dark Matter? Dig Deeper…Literally
Pork Lovers Can Now “Pig Out” On a Ham Once Nearly Extinct »

Clubbers More Likely to Give Cigarettes If You Ask Their Right Ears

dance clubFrom 80Beats:

A noisy Italian disco may not seem like a conducive location for scientific experiments, but for a couple of researchers investigating hearing and language processing it was perfect. The undercover scientists studied clubbers who were trying to talk while the music was pumping, and found that they showed a decided preference for speaking into each other’s right ears. What’s more, when the researchers approached clubbers with a request for a cigarette, they found the unwitting test subjects were much more likely to comply if the petition was made in the right ear.

Previous lab studies have also suggested that “humans tend to have a preference for listening to verbal input with their right ears and that given stimulus in both ears, they’ll privilege the syllables that went into the right ear. Brain scientists hypothesize that the right ear auditory stream receives precedence in the left hemisphere of the brain, where the bulk of linguistic processing is carried out” [Wired.com]. Researchers say this bias holds true for both lefties and righties.

Share

June 24th, 2009 12:00 PM Tags: hearing, language
by Melissa Lafsky in What’s Inside Your Brain? | 0 comments | RSS feed | Trackback >





    • About the Blog

      Discoblog is DISCOVER's compendium of quirky, funny, and surprising science news from the edge of the known universe. It's written by Veronique Greenwood and Valerie Ross. Email tips and suggestions to vgreenwood [at] discovermagazine [dot] com.

      Discoblog also includes the daily feature NCBI ROFL, in which two prone-to-distraction grad students post real scientific articles with funny subjects. Email your tips to ncbirofl [at] gmail.com. Follow the ROFL feed here.

    • Twitter

      Follow @discovermag
    • Facebook

    • Twidget

      Add Tweets
    • Archives

      Archives

      • February 2012
      • January 2012
      • December 2011
      • November 2011
      • October 2011
      • September 2011
      • August 2011
      • July 2011
      • June 2011
      • May 2011
      • April 2011
      • March 2011
      • February 2011
      • January 2011
      • December 2010
      • November 2010
      • October 2010
      • September 2010
      • August 2010
      • July 2010
      • June 2010
      • May 2010
      • April 2010
      • March 2010
      • February 2010
      • January 2010
      • December 2009
      • November 2009
      • October 2009
      • September 2009
      • August 2009
      • July 2009
      • June 2009
      • May 2009
      • April 2009
      • March 2009
      • February 2009
      • January 2009
      • December 2008
      • November 2008
      • October 2008
      • September 2008
      • August 2008
      • July 2008
      • June 2008
      • May 2008
      • April 2008
      • March 2008
      • February 2008
      • January 2008
      • December 2007
      • November 2007
      • October 2007
      • September 2007
      • August 2007
      • July 2007
      • June 2007
      • May 2007
      • April 2007
      • February 2007
      • January 2007
      • December 2006
      • November 2006
      • October 2006
      • September 2006


  • Kalmbach Publishing Co.

    Copyright © 2012, Kalmbach Publishing Co.

    Privacy - Terms - Reader Services - Subscribe Today - Advertise - About Us