NCBI ROFL: Beer goggles proven to exist; "beer before liquor, get sick quicker" hypothesis remains untested.

By ncbi rofl | August 10, 2009 4:16 pm

Alcohol consumption increases attractiveness ratings of opposite-sex faces: a possible third route to risky sex.

“AIMS: To measure the effect of moderate alcohol consumption on males’ and females’ attractiveness ratings of unfamiliar male and female faces. PARTICIPANTS: Eighty undergraduate volunteers were used in each of three experiments. … SETTING: Quiet, prepared corners of bars and licensed eating areas on a civic university campus. …FINDINGS: There was a significant alcohol consumption enhancement effect only for attractiveness ratings of opposite-sex faces in experiment 1. This indicates that the opposite-sex enhancement effect is not due simply to alcohol consumption causing the use of higher points of ratings scales, in general. CONCLUSION: Since Agocha & Cooper have shown that the likelihood of intentions to engage in risky sex increases as the facial attractiveness of the potential sexual partner increases, through the opposite-sex enhancement effect we identify a new possible link between risky sex and alcohol consumption.”

  • Anonymous

    …and another exciting new result that nobody would have predicted…

  • Anonymous

    Wasn't suprised when I saw that this research located in "Quiet, prepared corners of bars and licensed eating areas on a civic university campus" is from Scotland…

  • Anonymous

    The version I know goes "liquor before beer / you're in the clear // beer before liquor / never been sicker"


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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl


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