NCBI ROFL: Super Bowl double feature: wardrobe malfunctions and helmet evolution.

By ncbi rofl | February 5, 2010 7:00 am

wardrobemalfunctionPerceptions of the Jackson-Timberlake Super Bowl incident: role of sexism and erotophobia.

“201 college women’s and 179 men’s impressions of the Jackson-Timberlake Super Bowl incident were related to measures of benevolent sexism, hostile sexism, and erotophobia. For both women and men high benevolent sexism was correlated (.17-.24) to perceptions that the incident was degrading and that agents (e.g., MTV, NFL, Hollywood) other than the actors were responsible for the incident, whereas high erotophobia was correlated (.29-.39) to perceptions that the incident was degrading, attributable to others, and personally upsetting.”

superbowl

Birth and evolution of the football helmet.

“OBJECTIVE: To review the advent and evolution of the football helmet through historical, physiological, and biomechanical analysis… Significant correlation exists between head injuries and the advent of the football helmet in 1896, through its evolution in the early to mid-1900s, and regulatory standards for both helmet use and design and tackling rules and regulations. With the implementation of National Operating Committee on Standards for Athletic Equipment standards, fatalities decreased by 74% and serious head injuries decreased from 4.25 per 100,000 to 0.68 per 100,000. Not only is the material used important, but the protective design also proves essential in head injury prevention. Competition among leading helmet manufacturers has benefited the ultimate goal of injury prevention. However, just as significant in decreasing the incidence and severity of head injury is the implementation of newer rules and regulations in teaching, coaching, and governing tackling techniques. CONCLUSION: Helmet use in conjunction with more stringent head injury guidelines and rules has had a tremendous impact in decreasing head injury severity in football.”

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Thanks to Daniel for today’s ROFL!
Photo: flickr/quinnanya

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  • Trudy

    “Personally upsetting.” Yes, I find this post, and it’s allusions to erotiphobia as a “ROFL-able” subject personally upsetting. Erotiphobia is a serious condition. Please remove this post

  • http://phoenixmagoo.com DrNecropolis

    Science & Football with a dash of recent history, what a great combination!

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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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