Is Apple Taking Sexy Back? Raunchy Apps Vanish From the App Store

By Smriti Rao | February 19, 2010 3:56 pm

organize-apps-20090909Is Apple trying to sweep sex under the rug? Online reports suggest that the tech giant is looking to purge the App Store’s shelves of sex-themed apps. Some tech sites have noticed that sexy apps like “Sexy Women” and “Exotic Positions” that were previously available are now missing from the App Store.

The case of the missing sex-apps surfaced when the developer behind adult-themed app “Wobble iBoobs,” Jon Atherton, received a notification from Apple saying his app was being removed from the App Store for being too graphic.

TechCrunch reports on the email Atherton received from Apple:

Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.

We have decided to remove any overtly sexual content from the App Store, which includes your application.

However, TechCrunch points out that other racy apps like “Beautiful Boobs” and “Sex Strip” are still around, suggesting that the apps that have been pulled from the store may be those that Apple judged too graphic, or apps that have been the subject of consumer complaints. On the other hand, maybe Apple just hasn’t gotten around to removing apps like “Epic boobs” yet.

Apple has had a murky relationship vis-a-vis sexy apps. When the App Store was launched in 2008, the company took a hard line on risque apps, but later decided to allow some adult-themed apps so long as they weren’t explicitly pornographic. Apple has yet to comment on whether its latest move constitutes a major shift in its policy, but it seems likely that the company is swinging back in the direction of modesty and discretion.

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Image: Apple

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MORE ABOUT: Apple, apps, sexy apps
  • Teresa

    This is a good idea for them to implement this. Now days children have cellphones just as much as adults and they do not need to be subjected to these apps of this kind. Kudos Apple.

  • Albert Bakker

    Don’t engage in such silly arms races with kids, you’ll lose every time. The rules of the game are quite simple: 1. When it interests them they will get it. 2. When it doesn’t they won’t bother. 3. When something is forbidden it becomes interesting.

  • ipad apps

    Dear Apple,

    We are a collection of poor Americans, who have been jobless for the
    last two years. We can barely afford a trip and all the fun we have is
    to look at hot girls, aka adult apps, on our tiny iPhone screen. We
    are hoping big for the iPad. The apps on iPad are poised to change the
    way people interact with the real world.

    But here is the rub: we are unable to use these apps with iPad because
    the iPad lacks something… (What, you mean iPad doesn’t have a
    screen? I can watch adult stuff even with my black and white tv, but
    not with this $499 iPad? Now I know why iPads are worse than stones
    … )

    We are asking Apple to provide adult apps on the iPad. We will be
    happy to offer additional technical details.

    The impact of adult apps on our lives could be as significant as the
    introduction of the PC. In 10 years, we believe adult apps will change
    the way everyone experiences travel, design, training, personal
    productivity, health care, entertainment, games, art, and advertising.

    Looking back just a few years, adult apps had to hack a slew of
    components into ridiculously small screens, and be confined to rigged
    environments. Nowadays, it comes in friendly, affordable packages and
    the iPhone is one of the first devices to have it all – except not any

    The battle to determine the winning device has already begun; a public
    access to adult apps will give the iPhone a lucrative ticket to

    We believe Apple has a window of opportunity of about 3 months before
    developers start looking elsewhere. If Apple decides to approve the
    adult apps in that time frame – in the next 10 years, everyone might
    be using the iPad as the preferred device to interact with the real

    Best regards,

    Poor American People

  • Liz

    If you are so poor, then what are you doing with one of the most expensive phones? How are you paying for a $499 item when you’ve had no job for 2 years? Maybe you should focus on finding a job instead of blowing time and money on your disgusting addiction.

    Good move Apple. Glad someone is trying to be more respectable.

  • allan

    It really was a cunning move by Apple to remove adult themed apps. Okay not really removing the app but making it less overt and giving the younger users just quite a bit of challenge to keep them mentally alert for more Apple updates.

  • androids apps

    F*ckin? tremendous things here. I am very happy to peer your post. Thank you so much and i am having a look ahead to contact you. Will you kindly drop me a mail?


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