NCBI ROFL: Women's bust size and men's courtship solicitation.

By ncbi rofl | March 4, 2010 7:00 pm

2175281805_9f87fe28a2“Previous studies have found that women with larger breasts than the average were considered to be more physically attractive. In these studies attractiveness was measured with the help of silhouette figures or photographs and the effect of breast size on men’s behaviour was not considered. In this study two experiments were carried out in order to test the effect of a woman’s breast size on approaches made by males. We hypothesized that an increase in breast size would be associated with an increase in approaches by men. A young female confederate was instructed to wear a bra that permitted her to artificially vary her breast size. In the first experiment the female confederate was instructed to sit in a nightclub for one hour whereas in the second experiment she was instructed to take a seat in a pavement area of a bar. It was found that increasing the breast size of the female confederate was associated with an increasing number of approaches by men.”

bust

Photo: flickr/Cane Rosso

Related content:
Discoblog: NCBI ROFL: Bust size and hitchhiking: a field study
Discoblog: NCBI ROFL: Eye Tracking of Men’s Preferences for Female Breast Size and Areola Pigmentation.

  • M.

    We need scientists to tell us this? Seriously?

  • http://crowlspace.com/ Adam

    Dammit! Why can’t I get a study this cool funded? Of course being a participant probably introduces too much observer bias…

  • Mike

    That’s some good ol’ confederate logic there… and people wonder why the public opinion of science is in trouble…

  • okaasan59

    Was she showing the same amount of cleavage in each case? It could just be that more exposed breast area was interpreted by the men as a signal that the woman was a bit more willing to…socialize.

  • http://andeatingit2.com Joanna Cake

    LOL… Now that last slant on the research would have been an interesting study because if it was the woman’s silhouette that was being studied, it could have been as much to do with the shape of the breast as the actual size.

    I watched a programme last year that took pictures of naked boobs into the classrooms of some teenagers. Invariably the favourite picture chosen by both male and female responders was of a pair of silicon-enhanced breasts, not because of the size but because of the uniformly spherical shape.

  • http://www.0594blog.com Nylon Fiber

    Should you have to try and do it, you might too do it suitable

  • http://www.facebook.com/john.brookes.39 John Brookes

    And in further earth shattering research, they found that women prefer well dressed, wealthy, powerful men…

  • Foglifter

    Well…duh. I hope this wasn’t taxpayer funded. No wonder the anti-science trolls are gaining ground.

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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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