Evil “Sky People” and Avatar Sands
More than 50 environmental groups from eight countries coughed up $20,000 to take out an ad in the Oscar edition of Variety declaring that Pandora’s precious unobtanium was akin to Canada’s tar sands. Green groups likened oil companies like Exxon, BP, and Shell to the evil “Sky People,” and declared that they are ruthlessly destroying the environment of Canada’s Alberta province in their quest to wring oil from the dirt.
The full page ad cried: “James Cameron, a Canadian born and raised near the majestic boreal forest, has shined a light on a dark reality. Help us stop tar sands development and the pipelines that will lock us into 30 more years of tar sands oil instead of transitioning to a clean energy future.”