NCBI ROFL: Double feature: foot in the door and door in the face techniques.

By ncbi rofl | March 19, 2010 7:00 pm

175202206_67e00d2792Foot-in-the-door technique using a courtship request: a field experiment.

“‘Foot-in-the-door’ is a well-known compliance technique which increases compliance to a request. Many investigations with this paradigm have generally used prosocial requests to test its effect. Evaluation of the effect of foot-in-the-door was carried out with a courtship request. 360 young women were solicited in the street to accept having a drink with a young male confederate. In the foot-in-the-door condition, before being solicited to have a drink, the young woman was asked to give directions to the confederate or to give him a light for his cigarette. Analysis showed foot-in-the-door was associated with greater compliance to the second request.”

foot_in_door

Door-in-the-face technique and monetary solicitation: an evaluation in a field setting.

“To test the door-in-the-face technique for a private solicitation, 53 men and 37 women in several bars were engaged. In one condition, a female confederate asked the subject to buy her drink because her boyfriend had left without paying the bill. After the subject refused, the confederate requested only 2 or 3 coins. In the control condition, the latter request was the only one. Analysis showed a dramatic increase in compliance for the door-in-the-face condition. A positive effect of the door-in-the-face technique was also observed for the average amount of the donation. The accentuation of the solicitor’s dependency in the door-in-the-face condition seemed relevant for explanation.”

door_in_face

Thanks to John for today’s ROFL!

Photo: flickr/AndrewEick

Related content:
Discoblog: NCBI ROFL: Bust size and hitchhiking: a field study.
Discoblog: NCBI ROFL: Does this outfit make me look like I want to get laid?
Discoblog: NCBI ROFL: Women’s bust size and men’s courtship solicitation.

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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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