Comments on: We're Beyond Product Placement: Here's "Behavior Placement" http://blogs.discovermagazine.com/discoblog/2010/04/08/were-beyond-product-placement-now-heres-behavior-placement/ Sat, 11 May 2013 22:50:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: miso http://blogs.discovermagazine.com/discoblog/2010/04/08/were-beyond-product-placement-now-heres-behavior-placement/#comment-21655 miso Mon, 27 Sep 2010 17:44:07 +0000 http://blogs.discovermagazine.com/discoblog/?p=8414#comment-21655 This is why I don't watch tv. They will have to find another way to get to me. This is why I don’t watch tv. They will have to find another way to get to me.

]]> By: Al Babich http://blogs.discovermagazine.com/discoblog/2010/04/08/were-beyond-product-placement-now-heres-behavior-placement/#comment-21654 Al Babich Fri, 16 Apr 2010 16:09:53 +0000 http://blogs.discovermagazine.com/discoblog/?p=8414#comment-21654 Information about a product is not necessarily a cause for someone to buy the product. The "reward system" in our brain is linked to the emotions which not only gets our attention but, flags the content in our memory with emotion. Not only do ""Boobs and nipples" get our attention (mating behavior)as Joanna Cake refers to in the blog above but, altruism also kicks up the dophamine for emotional response as in the recyling. The mating, bad behavior etc. will always get our attention, but what will get our attention to behave interpersonally, culturally and in our communities that would enrich our experiences for everyone and not be self-destructive. I think we should look at the altrusitism, which is already built into our reward system. Information about a product is not necessarily a cause for someone to buy the product. The “reward system” in our brain is linked to the emotions which not only gets our attention but, flags the content in our memory with emotion. Not only do “”Boobs and nipples” get our attention (mating behavior)as Joanna Cake refers to in the blog above but, altruism also kicks up the dophamine for emotional response as in the recyling. The mating, bad behavior etc. will always get our attention, but what will get our attention to behave interpersonally, culturally and in our communities that would enrich our experiences for everyone and not be self-destructive. I think we should look at the altrusitism, which is already built into our reward system.

]]> By: Illusions http://blogs.discovermagazine.com/discoblog/2010/04/08/were-beyond-product-placement-now-heres-behavior-placement/#comment-21653 Illusions Thu, 15 Apr 2010 21:44:36 +0000 http://blogs.discovermagazine.com/discoblog/?p=8414#comment-21653 Interesting. With marketing like this, I wonder how much longer we as a society are going to be able to continue to pretend that programming (especially violent and anti-social programming) doesnt effect the behavior of children. After all, if it effects the behavior of adults enough that companies will pay huge sums of money for it, its pretty hard to make an argument that programming does not have a significant impact on our childrens behavior. Interesting. With marketing like this, I wonder how much longer we as a society are going to be able to continue to pretend that programming (especially violent and anti-social programming) doesnt effect the behavior of children. After all, if it effects the behavior of adults enough that companies will pay huge sums of money for it, its pretty hard to make an argument that programming does not have a significant impact on our childrens behavior.

]]> By: Joanna Cake http://blogs.discovermagazine.com/discoblog/2010/04/08/were-beyond-product-placement-now-heres-behavior-placement/#comment-21652 Joanna Cake Fri, 09 Apr 2010 22:31:17 +0000 http://blogs.discovermagazine.com/discoblog/?p=8414#comment-21652 With all the deeply unpleasant storylines involved in UK soaps which lead a large proportion of our population to believe that it is acceptable to behave badly, I'd like to think that this would work to encourage some of them to recycle too. Whether it's subliminal or through a sort of osmosis, people do tend to follow the behavioural patterns they see on screen. Are there any stats yet to show whether it works? Come on, as is reported regularly on here, our scientific community are eager to give statistical details about the bleeding obvious so long as it pertains to boobs and nipples so how about a subject where the end result isn't quite so certain :P With all the deeply unpleasant storylines involved in UK soaps which lead a large proportion of our population to believe that it is acceptable to behave badly, I’d like to think that this would work to encourage some of them to recycle too.

Whether it’s subliminal or through a sort of osmosis, people do tend to follow the behavioural patterns they see on screen.

Are there any stats yet to show whether it works?

Come on, as is reported regularly on here, our scientific community are eager to give statistical details about the bleeding obvious so long as it pertains to boobs and nipples so how about a subject where the end result isn’t quite so certain :P

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