NCBI ROFL: I'd like a number 2 value meal, a frosty, and a peer-reviewed publication, please.

By ncbi rofl | April 27, 2010 7:00 pm

mcdonalds An observational study of consumer use of fast-food restaurant drive-through lanes: implications for menu labelling policy.

“OBJECTIVE: … The present study was designed to quantify the number of customers who purchase fast food through drive-in windows as a means of informing legislative labelling efforts. DESIGN: This was an observational study. SETTING: The study took place at two McDonald’s and Burger King restaurants, and single Dairy Queen, Kentucky Fried Chicken, Taco Bell and Wendy’s restaurants.

SUBJECTS: The number of customers entering the chain restaurants and purchasing food via the drive-through lane were recorded. A total of 3549 patrons were observed. RESULTS: The percentage of customers who made their purchases at drive-throughs was fifty-seven. The overall average (57 %) is likely a conservative estimate because some fast-food restaurants have late-night hours when only the drive-throughs are open. CONCLUSIONS: Since nearly six in ten customers purchase food via the drive-through lanes, menu labelling legislation should mandate the inclusion of menu labels on drive-through menu boards to maximise the impact of this public health intervention.”

drive through

Photo: flickr/s2art

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  • GodzillaRage

    Sounds reasonable, really. Obvious, but reasonable.

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NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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