NCBI ROFL: Gentlemen prefer blonde hitchhikers.

By ncbi rofl | May 17, 2010 7:00 pm

Hitchhiker-Luxemburg-1977Hitchhiking women’s hair color.

“To test the effect of women’s hair color on the frequency of offering help, male (n = 1,508) and female (n = 892) French motorists were tested in a hitchhiking situation. Five 20- to 22- yr.-old female confederates wore a wig with blonde, brown, or black hair. Each confederate was instructed to stand by the side of a road frequented by hitchhikers and hold out her thumb to catch a ride. Blonde hair, compared with brown hair or black hair, was associated with a small but significantly larger number of male drivers who stopped to offer a ride (18 vs 14%). No difference was found for those with brown and black hair (14 and 13%, respectively). No effect of hair color was found for female drivers who stopped. The greater attractiveness associated with blonde hair for women appears to explain these data.”

hitchhike

Photo: Wikimedia commons/Roger McLassus

Related content:
Discoblog: NCBI ROFL: Bust size and hitchhiking: a field study.
Discoblog: NCBI ROFL: Women’s bust size and men’s courtship solicitation.
Discoblog: NCBI ROFL: Eye Tracking of Men’s Preferences for Female Breast Size and Areola Pigmentation.

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CATEGORIZED UNDER: NCBI ROFL, scientist...or perv?, WTF?
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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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