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Discoblog
« NCBI ROFL: What’s in a name? Part I: U.G.H. you’re going to D.I.E.
FBI Forensic Scientist Applies Skills to Predicting Food Trends »

Terrible Bakers Rejoice: Here Come Augmented Reality Cookies

We’ve asked augmented reality to help us drive, overcome our phobias, and put names to faces. Now we want cookies. Researchers at the University of Tokyo in Japan have devised a headset that can replace the appearance and smell of a plain cookie with tastier varieties including chocolate, almond, orange, maple, lemon, and cheese.

The group, led by Takuji Narumi, presented its research at the SIGGRAPH conference on computer graphics at the end of last month. “Augmented gustation” is a challenge, the team says, because taste relies on so many of our other senses. We see the embedded chocolate chips. We smell the straight-out-of-the-oven scent.

The “meta cookie” project attempts to use our multiple cookie senses to create a virtual cookie variety pack. Users choose their preferred cookie, and a camera on the headset overlays an image on a plain sugar cookie and sprays the correct associated scent, be it maple or cheese. The closer the cookie gets to the user’s mouth, the more of the scent the headset cranks out. Though the test subject in the video above appears satisfied, TechNewsDaily reports that the trick did not fool everyone. One cookie remained “mostly neutral” tasting though the headset tried to conjure maple and chocolate flavors.

Perhaps researchers will next attempt to copy the cookie’s feel? Texture seems to matter: ask anyone who’s entered the crunchy versus chewy fray.

Related content:
Discoblog: Psychology’s New Phobia-Fighting Tool: An Augmented Reality Cockroach
Discoblog: Your Augmented Reality Life: Coming Soon in 2020
Discoblog: Augmented Reality Tattoos Are Visible Only to a Special Camera
Discoblog: One Small Step Closer to Superhuman Cyborg Vision
Discoblog: Will the Laptops of the Future Be a Pair of Eye Glasses?

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August 9th, 2010 12:36 PM Tags: augmented reality, cookies, food, gadgets, technology, virtual reality
by Joseph Calamia in Food, Nutrition, & More Food, Technology Attacks! | 4 comments | RSS feed | Trackback >

  • http://Untitledvanityproject.blogspot.com Rhacodactylus

    I can’t imagine anything more necessary!

  • Nemesis

    We’re one step closer to realizing that it’s all virtual reality, all of IT!!!

  • Chris

    Now if they could make broccoli into cookies!

  • Brian Too

    People!! Those cookies are made out of people!!!

    Mmmmmm… soy-lent people cookies.

    /Homer





    • About the Blog

      Discoblog is DISCOVER's compendium of quirky, funny, and surprising science news from the edge of the known universe. It's written by Veronique Greenwood and Valerie Ross. Email tips and suggestions to vgreenwood [at] discovermagazine [dot] com.

      Discoblog also includes the daily feature NCBI ROFL, in which two prone-to-distraction grad students post real scientific articles with funny subjects. Email your tips to ncbirofl [at] gmail.com. Follow the ROFL feed here.

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