http://www.youtube.com/watch?v=Csq37RB1CFk

We are also launching a consumer safety connection to amber alerts, earthquake, traffic alerts, free towing, and weather alerts in the system. We are working with a leading expert on road rage to develop product features that diffuse road tension, and prevent accidents. In our next release, we have a profanity filter, a speak-and-listen system, among many other safety features. Of course, a user can opt to “un-list” their plate and not receive any messages. Our nationwide phone number launches in October, where you can simply leave messages for any car, so it is, indeed, an 800-how-am-i-driving for the entire country – it uses speech recognition and is hands free. Its a sort of Crowdsourcing for safety and marketing (users can choose to receive offers based on where they go).

Its also important to note, that this is happening very fast. We’re just one of the companies in the space, and perhaps the first one you heard of – there are close to 20 other companies currently doing license plate messaging across the country – check them out, as well. (if you don’t want to dig, email me and I will send you a list). At BUMP.com however, we want to be the company to do this the right way, the safe way (we are the only one of the 20 companies implementing these safety features).

I sincerely want to listen and address our users concerns and change the product in every way possible to make it safe. Please, send me feedback directly to me about how to make our product offering more safe for our users, I will respond to you personally. Thanks again! mitch.thrower@bump-network.com

Looking forward to hearing from you,
- Mitch Thrower, Founder, BUMP.com
http://www.youtube.com/watch?v=o7TfCLW_qI4 (video from backstage interview at DEMO with more info)