NCBI ROFL: What's worse than a new driver? A new driver in a fancy car.

By ncbi rofl | September 28, 2010 7:00 pm

bmwEffects of inferred social status and a beginning driver’s sticker upon aggression of drivers in Japan.

“The present study examined how inferred social status [e.g. a fancy car] and a beginning driver’s sticker influenced aggressive drivers’ behavior on the road in Japan. A 2 x 2 x 2 factorial design was constructed to examine the effects of social status of an experimental car (high or low), with a beginning driver’s sticker or no beginning driver’s sticker, and a male or female driver. Analysis showed that horn-honking latency in the sticker condition was longer than that in the no-sticker condition in the low status car. In the high status car, the horn was sounded sooner in the condition with a beginning driver’s sticker. A beginning driver’s sticker promoted aggressive behavior oward a high status person, whereas it inhibited aggressive behavior toward low status individuals. Thus, response to a beginning driver’s sticker appears to vary according to inferred social status.”

new_driver_car_japan

Photo: flickr/k4cay

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NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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