NCBI ROFL: The scent of a woman.

By ncbi rofl | March 9, 2011 7:00 pm

Masculinity/femininity of fine fragrances affects color-odor correspondences: a case for cognitions influencing cross-modal correspondences.

“Four experiments found that the colors people choose as corresponding to the odors of fine fragrances are influenced by the perceived masculinity/femininity of those fragrances. Experiment 1 examined the colors chosen for 3 male and 3 female fragrances. The pattern of colors chosen for female fragrances differed from that for male fragrances. Experiments 2 and 3 found that colors assigned to 2 unisex fragrances depend on whether subjects thought that the fragrances were male or female fragrances. Experiment 4, by labeling unisex fragrances as male or female, showed that this difference in color selection was the result of subjects’ thinking that a fragrance is a male or female fragrance. Thinking of the masculinity/femininity of a fragrance influences the selection of colors that corresponds to these odors.”

Photo: flickr/fruity monkey

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WTF is NCBI ROFL? Read our FAQ!

CATEGORIZED UNDER: duh, NCBI ROFL, smell you later
  • http://www.pettypet.com Yoko

    Hi there! I love your blog, but your blog doesn’t load in FF3.6. Do I have to install something? I appreciate it. kiss Yoko

  • http://www.lovebeads-canada.com/ pandora online

    This is a good subject to talk about. Sometimes I fav stuff like this on Redit. This article probably won’t do well with that crowd. I will be sure to submit something else though.

  • chellax

    A perfume is like a piece of clothing, a message, a way of presenting oneself … a costume … that differs according to the woman who wears it regardless if it’s a cheap online perfumes or the expensive ones…

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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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