NCBI ROFL: A scientific analysis of kids in a candy store.

By ncbi rofl | March 31, 2011 7:00 pm

Cartoon music in a candy store: a field experiment.

“An experiment on consumers’ behavior was carried out in a new field context. According to a random assignment, 60 customers from ages 12 to 14 years who entered a candy store were exposed to Top Forty music which was usually played in this store, music from cartoons (Captain Flame, Candy, Olive & Tom, etc.), or no music. Analysis showed that customers spent significantly more time in the store when cartoon music was played, but the two styles of music were not related to the amount of money spent.”

Photo: flickr/pawpaw67

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WTF is NCBI ROFL? Read our FAQ!

CATEGORIZED UNDER: eat me, NCBI ROFL, rated G
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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

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