NCBI ROFL: The effects of wearing a costume on charitable donations.

By ncbi rofl | May 24, 2011 7:00 pm

“Although research has shown a general trend that people dressed in neat or professional clothes elicit more helping behavior from other people than when dressed in casual or sloppy clothes, no research has examined the effects of wearing a costume on helping behavior. In this experiment, confederates dressed either in a Santa suit or in street clothes as they volunteered for the Salvation Army as bell-ringers in front of retail stores. The hypothesis that donations would be greater while wearing the Santa suit was not supported by the data; the Santa suit and the street clothes elicited equal amounts of donations.”

Photo: flickr/Vince Viloria

Related content:
Discoblog: NCBI ROFL: And the “most specific study” award goes to…
Discoblog: NCBI ROFL: Effect of manipulated prestige-car ownership on both sex attractiveness ratings.
Discoblog: NCBI ROFL: Self-fertilization in human: Having a male embryo without a father.

WTF is NCBI ROFL? Read our FAQ!

CATEGORIZED UNDER: NCBI ROFL, told you so
  • http://sourlemons.com Richard Lemon

    The past few years I haven’t seen a single bell ringer in a Santa suit. Seriously, isn’t there a cow manure study they should be doing instead?

  • http://www.mathfeats.com Brainetics Youtube

    Cheap Brainetics Youtube: http://www.mathfeats.com

    Have you been wondering certain things regarding the Brainetics Review Secrets exposed from the Human Calculator, Mike Byster? His Brainetics program include five DVDs, a Parents’ Guide book, a Playbook, Credit cards and Flash Cards is essential to actually comprehend the Brainetics secrets.

NEW ON DISCOVER
OPEN
CITIZEN SCIENCE
ADVERTISEMENT

Discover's Newsletter

Sign up to get the latest science news delivered weekly right to your inbox!

Discoblog

Quirky, funny, and surprising science news from the edge of the known universe.

About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl

ADVERTISEMENT

See More

ADVERTISEMENT
Collapse bottom bar
+

Login to your Account

X
E-mail address:
Password:
Remember me
Forgot your password?
No problem. Click here to have it e-mailed to you.

Not Registered Yet?

Register now for FREE. Registration only takes a few minutes to complete. Register now »