NCBI ROFL: Rice and sushi cravings: a preliminary study of food craving among Japanese females.

By ncbi rofl | June 16, 2011 7:00 pm

It’s Japan week on NCBI ROFL! All week long we will be featuring the funniest research related to the Land of the Rising Sun. Enjoy!

“The aim of the present study was to develop a preliminary version of the Food Craving Inventory for Japanese (FCI-J) and to investigate the phenomenon of food craving among Japanese females. One hundred and eighty-five female college students completed newly developed FCI-J. Factor analysis yielded conceptual factors that were interpreted as sweets, snacks, western foods, sushi, and rice. Test-retest and internal consistency analyses indicated a good reliability for both total score and score of subscales. In addition, results showed that the FCI-J has a good content, concurrent, construct, and discriminant validity. It is noteworthy that “rice craving” may be characteristic among Asian rice consuming countries, and that there are considerable “sushi cravers” in Japan. These findings suggested that the craving for some kind of food is influenced by the tradition of food products and cultures.”

Photo: flickr/ Kirti Poddar

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CATEGORIZED UNDER: domo arigato, eat me, NCBI ROFL, rated G

    The rice is just a carb craving, but the sushi is just that good!

  • shadegem

    If you grow up eating it and always having it around, then of course you’ll have a bit of a craving for it. Just like several of the Italians I know crave pasta and I crave potatoes and my grandmother’s German Christmas cookies.


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About ncbi rofl

NCBI ROFL is the brainchild of two Molecular and Cell Biology graduate students at UC Berkeley and features real research articles from the PubMed database (which is housed by the National Center for Biotechnology information, aka NCBI) that they find amusing (ROFL is a commonly-used internet acronym for "rolling on the floor, laughing"). Follow us on twitter: @ncbirofl


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